CKWV first signed on-air on May 24, 1949 as CHUB, on its original frequency of 1570 AM with a 250-watt transmitter, with its studio in the Malaspina Hotel on Front Street in downtown Nanaimo; its first program was a broadcast of the annual Empire Day Parade. CHUB was initially owned by George Randall and Vancouver Sun part-owner Donald Cromie, and its initial on-air staff included Gordon Theedom and program director Glen Kristjan. To expand its coverage to surrounding areas, CHUB increased its power to 1000 watts in 1951, with Sun employees Chuck Rudd and Sheila Hassel arriving to manage the station; among the later staff at the station were evening DJ Larry Thomas, morning host Lyall Feltham, news director Pat O'Neill and sports announcerJim Robson. In 1959, CHUB increased its power again to 10,000 watts and moved its transmitter from Nanaimo to neighboring Cedar. On October 1, 1960, the station covered the Nanaimo Chinatown fire which ended up destroying that historical area of the city. In 1962, the Vancouver Sun sold CHUB to former CKNW and CKWX news director Bob Giles, CKNW broadcaster Jack Kyle and Joe Lawlor, who formed the Nanaimo Broadcasting Co. Ltd. to run the station. By 1966, Joe Lawlor's brother George came from Moose Jaw to become station manager, with Ted Kelly becoming program director and Duane Bodeker taking over as morning show host. CHUB relocated from the Malaspina Hotel to a new studio on Esplanade Street in downtown Nanaimo on April 15, 1968, with broadcasts of Nanaimo Clippershockey games going live that year. In 1973, Marc Chambers began his broadcasting career at CHUB, and on December 3 that year, parent company Nanaimo Broadcasting put CHPQ on the air in Parksville as a semi-satellite of CHUB, with 1000 watts of power on its original frequency of 1370 AM. On June 6, 1986, the CRTC approved the purchase of CHUB and CHPQ from Nanaimo Broadcasting by Benchmark Ventures Inc. ; the new owners began gearing CHUB toward community-oriented programming focusing on Nanaimo and the surrounding area. In 1994, Benchmark Ventures merged with Central Island Broadcasting Ltd., the owner of then-rival station CKEG, with the CRTC approving the newly merged company's application to move CHUB from 1570 AM to 102.3 FM and recall it as CKWV, and to put a rebroadcaster of CKWV in Parksville at 99.9 FM. The switch took effect on January 2, 1995. As part of the merger, CKWV relocated from downtown to share CKEG's studios and offices at 4550 Wellington Road in north Nanaimo, and adopted a Hot AC format. The CHUB call letters have belonged to the former CKRD Radio in Red Deer, Alberta since 2000. In 2005, Central Island Broadcasting, reflecting its expanded presence on Vancouver Island with the establishment of Courtenay stationCKLR-FM and the acquisition of CJAV, changed its corporate name to Island Radio. On February 11 that year, Parksville's CKWV-FM-1 ceased rebroadcasting CKWV and became a separate station, assuming the callsign CHPQ-FM. On November 1, 2005, the Jim Pattison Broadcast Group and Island Radio Ltd. announced that Island Radio had agreed to sell its six radio stations to the Jim Pattison Broadcast Group; following CRTC approval, Pattison assumed ownership of the Island Radio stations at midnight on June 30, 2006.
