Bryan Goldberg is an American entrepreneur and the owner of websites Gawker, Bustle, Elite Daily, Mic, The Outline, and The Zoe Report, which collectively form . Previously, Goldberg founded Bleacher Report, a sports news website that sold to Turner Broadcasting System in 2012 for $200 million. Bryan Goldberg is widely considered to be a polarizing figure in New York media. He has been described as the “buyer of last resort” for his hard-nosed deal making tactics and a “media mogul” by The New Yorker.
Goldberg founded Bleacher Report in 2007 with David Finocchio, Alexander Freund, and David Nemetz, who were friends from middle school. Though not an engineer by training, Goldberg took on most of the technical tasks related to the sports news website. Bleacher Report quickly became a competitor to traditional sports news media such as ESPN and Sports Illustrated and was known for drawing huge audiences with its high volume of content and slideshows. The company also launched the Team Stream app and ultimately surpassed ESPN as the largest sports network for mobile and social media. The site was acquired for $200 million by Turner Broadcasting System in 2012. After the sale, Goldberg and his cofounders took all 160 employees on a trip to Las Vegas. Goldberg left Bleacher Report in 2013 to found Bustle, a women’s interest website. In preparation, he interviewed hundreds of women about what they thought was missing from traditional publications like Glamour and Cosmopolitan. While the launch was met with critical response, Bustle has grown to 31.2 million readers, nearly half being women under 34. In April 2017, Goldberg and his company acquired Elite Daily, a millennial-focused site, from the Daily Mail and rebranded as Bustle Digital Group. In March 2018, Goldberg purchased The Zoe Report from celebrity style icon Rachel Zoe, who subsequently became a partner in his Bustle Digital Group venture. In July 2018, Goldberg purchased the rights to Gawker at a bankruptcy auction. The popular site had previously been forced into closure after being sued by professional wrestlerHulk Hogan. Gawker’s auction was the subject of great media attention, and Goldberg’s initial refusal to state his plans for the site made him the subject of intense speculation. He subsequently announced plans to relaunch Gawker in early 2019. In November 2018, Goldberg purchased Mic.com for a reported price of under $10 million — a sharp discount from the nearly $100 million that the company had been worth only a year prior. Goldberg cited his desire to expand Bustle Digital Group further into News and Politics, a move that was criticized by the Mic Union after widespread corporate layoffs. To date, the company has raised $80 million in venture capital funding and has been valued at just over $200 million.