Britney Spears products


American recording artist and entertainer, Britney Spears has developed and endorsed a number of products; these have included books, video releases, video games, dolls, clothing, and perfumes.

Perfumes

Britney Spears endorsed her first Elizabeth Arden perfume "Curious" in 2004, and made $100 million in sales in its first year. In September 2005, Spears released the fragrance "Fantasy". In April 2006, Spears launched "Curious in Control" as a limited edition fragrance. 2006 also saw the release of yet another perfume: "Midnight Fantasy". September 24, 2007 marked the release date of a fragrance collection "Believe". She released her sixth perfume, "Curious Heart", in January 2008. In December 2008, Spears released two more perfumes with the release of her sixth studio album "Circus". In 2009, "Curious" won the Glammy Award for "Best Beauty Buy of 2009" by Glamour magazine readers, for "Best Drugstore Fragrance."
As of 2009, Spears claimed to have sold 30 million bottles worldwide. As of 2012, her fragrances brand had grossed over $1.5 billion worldwide. According to a Daily Express newspaper report in 2013, a bottle of a Britney Spears fragrance was sold every 15 seconds worldwide.
FragranceInformation
CuriousCurious is Spears' first fragrance. It was released in September 2004 and broke the company's first-week gross for a perfume. It was the number one fragrance of 2004 in department stores. In 2005, it was honored by the Fragrance Foundation as Best Women's Fragrance. The fragrance is a white floral scent. Its notes are Louisiana magnolia, golden Anjou pear, lotus flower, tuberose, star jasmine, pink cyclamen, vanilla-infused musk, sandalwood, and blonde woods. "Curious" is an Eau de parfum, and is available in 50 and 100 mL bottles. The bottle is light blue and is accented with two dangling pink hearts. Its tagline is: Do you dare?
FantasyFantasy is Spears' second fragrance. It was released in September 2005, about a year after Curious' released. Its notes are red lychee, golden quince, kiwi, cupcake accord, jasmine petals, white chocolate, orchid, musk, orris root, and woods. The Fuchsia bottle once featured real Swarovski crystals embedded into the glass and the plastic collar until 2008. The believed reason for the omission is because the glue of the crystal top would melt in higher temperatures. It was created by Jim Krivda. Its tagline is: Everybody has one.
Curious: In Control is Spears' first flanker fragrance. As Curious was extremely successful worldwide, a limited edition was released in April 2006. The new fragrance, entitled In Control hit the stores in some countries, including the United States, Canada, Japan, and Europe. The perfume's bottle is the same as the original Curious, except it is black rather than blue. In Control uses loquat fruit, midnight orchid, creme brulee, black vanilla bean, sugared sandalwood, and musk. Although it was initially reported to be a limited edition for a limited time, the fragrance is still available for purchase.
Midnight FantasyMidnight Fantasy is Spears' second flanker fragrance. It's the first of many Fantasy flankers and was released in December 2006, in some department stores, and January 2007 worldwide. The fragrance notes; black cherries, plum, orchid, freesia, musk, and amber. The bottle is a blue version of the original pink bottle.

Video releases

Toys and games

Dolls

In 1999, Play Along Toys released the Britney Spears doll. It was the first product ever released by this toy company. The doll featured Spears with various outfits, make-up and hairstyles from her concerts, appearances, photoshoots and music videos. Yaboom Toys also made a singing Britney Spears doll that would "sing' when you pressed her belly button – along with miniature dolls & Britney concert stages/Tour Bus toy replicas. The line of merchandise eventually included Britney porcelain dolls.

...Baby One More Time Dolls

This collection is composed of three dolls fashioning costumes from music videos from 1999. One wears the clothing from Spears' "...Baby One More Time" music video, two wear ensembles resembling those worn in the " Crazy" music video, and the last wear an outfit from the "Sometimes" music video.
This collection is composed of seven dolls from two music videos by Britney Spears from 2000.
This collection contains two dolls in different outfits from Spears' "Born to Make You Happy" music video, along with the outfit from her performance at the 1999 MTV Video Music Awards.
This collection contains seven dolls wears different clothing that Britney Spears wore on stage during her Oops!... I Did It Again Tour.
Britney's Dance Beat is a one or two player music video game featuring songs and video appearances by Britney Spears. The story is that players must pass "auditions" to tour as Spears' dancers.
Gameplay involves pressing buttons in time with music. Symbols for buttons are arranged in a circle, resembling a clock dial. A pointer sweeps around the dial, indicating when to press each button.
The game contains five songs: "...Baby One More Time", "Oops!... I Did It Again", "Stronger", "Overprotected" and "I'm a Slave 4 U". Successful play is rewarded with "backstage passes" which unlocks features such as backstage video footage of Spears.
There's also a video vault. When players complete auditions they get backstage passes to unlock 360 immersive videos and behind the scenes footage. The game also includes various remixes during behind the scenes footage, menus, and credits. It also has photoshoots during credits.
Versions of the game were released for Game Boy Advance on March 25, 2002, PlayStation 2 on May 8, 2002, and PC on June 19, 2002.
Reviews of the game are average. GameRankings and Metacritic gave it a score of 57.75% and 53 out of 100 for the GBA version, 63.29% and 63 out of 100 for the PS2 version, and 18% and 24 out of 100 for the PC version.
Entertainment Weekly gave the PS2 version a B+ and stated that "the game is just cheesy enough to make you stop, look, and bust out dancing." The Cincinnati Enquirer gave it a positive review and said of the game, "There's nothing groundbreaking about it, but in some ways, that's what keeps the game fun." However, Maxim gave the same console version a score of four out of ten and called it "a mindless version of 'Simon Says' to the masterful beats of 'Oops!... I Did It Again.'"

Mobile games

A cell phone game created by Qplaze-RME and Sony BMG titled "Adventures of Britney Spears" was announced in December 2005 but was never released. Images and video footage of the game were released along with the game's press release. Ten years later she started working on a game with Glu. In 2016 she released a casual role play as a pop star game called Britney's American Dream in May 2016 and it sold 500,000 copies.
Spears launched another mobile game in May 2016, Britney's American Dream. The freemium game was developed by Glu, the company that developed .

Clothing

In March 2009, Spears was announced as the new face of Candie's, a clothing brand marketed for pre-teens and teenagers. After being the face of the line for two years, it was announced that Spears would design a limited edition collection for Candie's which would be unveiled by mid year. It premiered on July 1, 2010 with prices ranging from $14 to $78. In an interview with InStyle Magazine's website, Spears announced a few more pieces would be sold in September and October and that she would love to design for them again.
In August 2014, Spears launched an undergarment brand with the Danish company Change Lingerie, for sale online and in Change Lingerie stores.

Books

Britney Spears released a range of hair care products in the supermarket chain Lidl in December 2014 in England. Early in her career she had a line of sunglasses. Spears has sold other branded merchandise, including notepads, pens, folders, wall clocks, Valentines Day cards, posters, furniture, calendars, plush toys, puzzles, key chains, bubble gum, candy, stickers, body art, nail polish, jewelry, watches, candles, dishware, hair products, shoes, disposable cameras, games, sleeping bags, playsets, clothing, and messenger bags.

Endorsements

Spears has endorsed several brands throughout her career, including Pepsi, Polaroid, McDonald's, Hasbro, Versace, NFL, Skechers, Got Milk?, Tommy Hilfiger, Clairol, Herbal Essences, Samsung, Nabisco, Virgin Mobile, Zappos, KENZO, Sbarro, ABC, HBO, Candies, Kohls, Starburst candy, Eos, iHeart Radio, Kirin Company, Apple Music, Disney, Los Angeles Dodgers, and Toyota.
She has also included endorsements in her music videos for brands such as Bvlgari, Swarovski, Volkswagen, Mazda, MateFit, PlentyOfFish, Beats Electronics, Sony, Nokia, Lamborghini, and Samsung.

Accolades

AwardYearRecipient and nomineeCategoryResult
Basenotes Fragrance Awards2007CuriousBest Celebrity Fragrance For Women of the Year
Basenotes Fragrance Awards2007FantasyBest Celebrity Fragrance For Women of the Year
Basenotes Fragrance Awards2008FantasyBest Celebrity Women's Fragrance
Basenotes Fragrance Awards2009FantasyBest Celebrity Women's Fragrance
Emmy Awards2002Britney Spears Live from Las VegasOutstanding Technical Direction, Camerawork, Video Control – Limited Series, Movie or Special
Emmy Awards2002Saturday Night LiveOutstanding Technical Direction, Camerawork, Video Control for a Series
Emmy Awards2004Britney: In the Zone & Out All NightOutstanding Single Camera Editing
FiFi Awards2005CuriousConsumer's Women Choice Awards by CosmoGirl! Magazine
FiFi Awards2006FantasyLuxe Women's Awards
FiFi Awards2016FantasyWomen's Fragrance of the Year – Popular
FiFi Awards2019PrerogativeWomen's Fragrance of the Year – Popular
FiFi Awards2019Britney SpearsSocial Media Campaign of the Year
Fragrantica Choice Awards2017FantasyBest Fragrance Of All Times for Women
Fragrantica Choice Awards2017CuriousBest Fragrance Of All Times for Women
Fragrantica Choice Awards2017Midnight FantasyBest Fragrance Of All Times for Women
Fragrantica Choice Awards2017BelieveBest Fragrance Of All Times for Women
Fragrantica Choice Awards2017BelieveBest Unisex Fragrance Of All Time
Fragrantica Choice Awards2017FantasyBest Fragrance for Cold Days
Fragrantica Choice Awards2017Hidden FantasyBest Fragrance for Cold Days
Fragrantica Choice Awards2017Private ShowBest Fragrance for Cold Days
Fragrantica Choice Awards2017Fantasy Anniversary EditionBest Fragrance for Cold Days
Fragrantica Choice Awards2017CuriousBest Fragrance for Hot Days
Fragrantica Choice Awards2017Island FantasyBest Fragrance for Hot Days
Fragrantica Choice Awards2017VIP Private ShowBest Perfume Flanker of the Year
Fragrantica Choice Awards2017Fantasy in BloomBest Perfume Flanker of the Year
Fragrantica Choice Awards2017Fantasy Intimate EditionThe Legend of the Latest Decade for Women
Fragrantica Choice Awards2017FantasyBest Bargain Fragrance for Women
Fragrantica Choice Awards2017Fantasy The Naugthy RemixBest Bargain Fragrance for Women
Fragrantica Choice Awards2017Midnight FantasyBest Bargain Fragrance for Women
Fragrantica Choice Awards2017BelieveBest Bargain Fragrance for Women
Fragrantica Choice Awards2017Hidden FantasyBest Bargain Fragrance for Women
Fragrantica Choice Awards2017Fantasy The Nice RemixBest Bargain Fragrance for Women
Fragrantica Choice Awards2017Private ShowBest Bargain Fragrance for Women
Fragrantica Choice Awards2017CuriousBest Bargain Fragrance for Women
Fragrantica Choice Awards2017FantasyBeloved Perfumes Murdered by Reformulation
Fragrantica Choice Awards2018FantasyWomen Fragrance of the Year
Fragrantica Choice Awards2018PrerogativeWomen Fragrance of the Year
Fragrantica Choice Awards2018PrerogativeBest Unisex Fragrance
Fragrantica Choice Awards2018Sunset FantasyBest Perfume Bottle of the Year
Fragrantica Choice Awards2018Fantasy in BloomBest Perfume Flanker of the Year
Fragrantica Choice Awards2018Sunset FantasyBest Perfume Flanker of the Year
Fragrantica Choice Awards2018FantasyBest Gourmand Fragrance of the Year
Fragrantica Choice Awards2018Midnight FantasyBest Gourmand Fragrance of the Year
Fragrantica Choice Awards2018Hidden FantasyBest Gourmand Fragrance of the Year
Fragrantica Choice Awards2019Rainbow FantasyWomen Fragrance of the Year
Fragrantica Choice Awards2019PrerogativeWomen Fragrance of the Year
Fragrantica Choice Awards2019PrerogativeBest Unisex Perfume of the Year
Fragrantica Choice Awards2019Rainbow FantasyBiggest Perfume Flex 2019
Fragrantica Choice Awards2019FantasyBest Women's Perfume of All Time
Fragrantica Choice Awards2019CuriousBest Women's Perfume of All Time
Fragrantica Choice Awards2019Midnight FantasyBest Women's Perfume of All Time
Fragrantica Choice Awards2019Private ShowBest Women's Perfume of All Time
Fragrantica Choice Awards2019BelieveBest Women's Perfume of All Time
Glammy Awards2006CuriousThe Best Fragrances
Glammy Awards2007CuriousThe Best Fragrances
Glammy Awards2008CuriousThe Best Fragrances
Glammy Awards2009CuriousThe Best Fragrances
Glammy Awards2010CuriousThe Best Fragrances
Japan Gold Disc Awards2003Britney Spears Live from Las VegasInternational Music Video of the Year Long-Form
Japan Gold Disc Awards2005Greatest Hits: My PrerogativeInternational Rock & Pop Albums of the Year
Japan Gold Disc Awards2005Greatest Hits: My PrerogativeInternational Music Videos of the Year
Japan Gold Disc Awards2005Britney Spears: In the ZoneInternational Music Videos of the Year
Hollywood Beauty Awards2018FantasyFragrance of the year

Perfumes

Spears endorsed her first Elizabeth Arden perfume "Curious" in 2004, and made $100 million in sales in its first year. In September 2005, Spears released the fragrance "Fantasy". In April 2006, Spears launched "Curious in Control" as a limited edition fragrance. 2006 also saw the release of yet another perfume: "Midnight Fantasy". September 24, 2007 marked the release date of a fragrance collection "Believe". She released her sixth perfume, "Curious Heart", in January 2008. In December 2008, Spears released two more perfumes with the release of her sixth studio album "Circus". In 2009, "Curious" won the Glammy Award for "Best Beauty Buy of 2009" by Glamour magazine readers, for "Best Drugstore Fragrance."
As of 2009, Spears claimed to have sold 30 million bottles worldwide. As of 2012, her fragrances brand had grossed over $1.5 billion worldwide. According to a Daily Express newspaper report in 2013, a bottle of a Britney Spears fragrance was sold every 15 seconds worldwide.
YearFragranceInformationBonus CD
2004CuriousRelease date: September 2004
  • Number one fragrance of 2004
  • Honored Best Woman's Fragrance in 2005
Tagline: "Do you dare?"		"Someday " CD Single.
2005FantasyRelease date: September 15, 2005
Tagline: "Everybody has one."		Bonus CD including songs "And Then We Kiss" and "Breathe on Me"
2006
Release date: April 16, 2006
Tagline: "Are you?"		-
2006Midnight Fantasy
Release date: December 2006
Tagline: "Magic Begins at Midnight."		-
2007
Believe
Release date: September 24, 2007
Tagline: "The greatest freedom is to believe in yourself."		Her fifth studio album, Blackout
2008Curious Heart
Release date: January 2008
Tagline: "Live yours to the fullest."		-
2009Hidden Fantasy
Release date: January 2009
Tagline: "What do you have to hide?"		-
2009Circus Fantasy
Release date: September 2009
Tagline: "Where Nothing is what it seems"		Bonus CD including songs "Circus" and "Kill the Lights"
2010RadianceRelease date: September 2010
Tagline: "Choose your own destiny"		-
2011Cosmic RadianceRelease date: August 2011
Tagline: "Be the brightest star in the universe"		-
2012Fantasy TwistRelease date: October 2012
Tagline: "Choose Your Fantasy"		-
2013Island FantasyRelease date: April 2013
Tagline: "What's your island fantasy?"		-
2013Release date: October 2013
Tagline: "10 Hugs & 10 Kisses, xoxo – Britney"		-
2014Release date: February 2014
Tagline: "Everybody has one. Naughty or Nice."		-
2014Release date: February 2014
Tagline: "Everybody has one. Naughty or Nice."		-
2014
Release date: July 2014
Tagline: "Your faint fantasy fragrance + limited edition bottle xoxo, Britney"		-
2014Rocker Femme Fantasy
Release date: November 2014
Tagline: "Unlock your rock n roll side"		-
2015Fantasy Intimate EditionRelease date: June 2015
Tagline: "Everybody has an intimate fantasy"		-
2016Maui FantasyRelease date: February 2016
Tagline: "Aloha From Hawaii – xoxo Britney"		-
2016Private ShowRelease date: July 2016
Tagline: "It's your Private Show."		-
2017Fantasy in BloomRelease date: January 2017
Tagline: None		-
2017VIP Private ShowRelease date: August 2017
Tagline: "It's your #VIPSHOW."		-
2018Sunset FantasyRelease date: January 2018
Tagline: “Experience summer in a bottle.”		-
2018PrerogativeRelease date: July 2018
Tagline: “A fragrance for all.”		-
2019Rainbow FantasyRelease date: January 2019
Tagline: “What color is your Fantasy?.”		-
2019Prerogative RaveRelease date: August 2019
Tagline: “The new uninhibited fragrance for all.”		-