Bravo was a British television channel owned by Living TV Group, a subsidiary of BSkyB. Its target audience was males in their 20s to early 40s. It broadcast a variety of both archive programming and original productions. The Bravo channel ceased broadcasting on 31 December 2010. Its most popular programmes including: , Chuck, Leverage, Dog the Bounty Hunter, Star Trek, Impact!, Sun, Sea and A&E, Motorway Patrol, Highway Patrol, Brit Cops and Caribbean Cops moved to other Sky channels.
History
Bravo was launched on 20 December 1985 as a cable only channel, created by United Artists Programming broadcasting black & whiteB-movies from the 1950s and 1960s and TV series. Initially, the channel was a cassette-delivered service provided to cable headends for automatic play-out. In 1991, United Artists merged with their largest shareholder TCI, to form the largest cable operator in the United States. TCI and US West announced a joint venture and, in 1992, the joint venture company became Telewest Communications. In 1993, talks were held with Tele-Communications Inc. which resulted in Flextech acquiring TCI's European programming business in exchange for shares. By January, the deal was complete with TCI, allowing it to acquire 60.4% of Flextech while Flextech acquired 100% of Bravo, 25% of UK Gold, 31% of UK Living, and 25% of the Children's Channel which increased its share in that channel.
On 22 July 1993, Bravo launched on the Astra 1C satellite in anticipation of the launch of Sky Multichannels in September 1993. With the launch on Astra, the channel started broadcasting between noon and midnight, until 3 February 1997, when Trouble launched and took over the channel's afternoon and early evening broadcast hours, meaning Bravo would broadcast between 8pm to 6am. During mornings, European Business News time shared with the channel on weekdays and Living on weekends until 2001. Its programming output was altered around the same time, when the channel obtained many of the ITC Entertainment productions which included the cult series The Avengers. In 1990 it upgraded its on-screen image with an elaborate station identifier of a modernist skyscraper under rolling thunderclouds and promoted itself as 'Timewarp Television'. It used both Roger Moore and Tony Curtis to feature in speciality shot trails. Armstrong and Miller first made their broadcast television appearance on Bravo in a series of presentation promotions during its Cult Weekend on 5 August 1995. In 1996, a policy change to withdraw the black & white shows contributed to the channel moving on to specialise in science fiction and horror with movies from the Troma Entertainment catalogue. It then became known for showing crime documentaries by day and adult programming at night. It subsequently decreased the adult content and increased sports and imported shows such as Alias. Moving into professional wrestling, Bravo aired Extreme Championship Wrestling's show ECW Hardcore TV from 1996–2000; as well as ECW's biggest events, including what were pay-per-views in the USA, up to January 2001. Also with professional wrestling, Bravo aired World Championship Wrestling's flagship show Nitro during WCW's final year in business.
On 28 August 2005, the channel started showing Serie AItalian football, bringing back the Channel 4 format Football Italia. However, poor viewing figures resulted first in the cancellation of the weekly Gazetta Football Italia show, then the announcement that Bravo would stop showing Italian Football altogether after 23 December 2006. The channel's other highest-profile sports coverage was Ultimate Fighting Championship archives, for which it held exclusive UK rights, as well as recent events, as well as the related reality TV show The Ultimate Fighter. From January 2007, Bravo's sister channel Bravo 2 had the exclusive UK rights to broadcast Total Nonstop Action Wrestling programming, a two-day delay from the American broadcast of TNA's weekly show TNA iMPACT! and a three-day delay for TNA's monthly Pay Per Views. On 5 January 2008, TNA iMPACT was moved to Bravo with replays of the show on Bravo 2. Bravo's original contract for TNA Wrestling programming was for eighteen months and was distributed by RDA TV; the deal, which was once again negotiated by RDA TV, was extended on 1 July 2008 for an additional eighteen months. From 3 June 2008 onward, Bravo, along with the other Living TV Group owned channels began broadcasting in widescreen. This was coupled with a redesign of the on-screen graphic; the word BRAVO was shown rather than the logo. On 25 May 2010, Virgin Media Television unveiled new channel branding for Bravo to coincide with a major new series Spartacus: Blood and Sand. It involved a new logo to "match the premium content and ambition of the channel" along with a new strapline, "Bravo: Home of the Brave". On 15 September 2010, BSkyB announced that it would close Bravo as well as its sister channel Bravo 2. For November 2010, Bravo rebranded as Brav-Mo to celebrate Movember. From 24 to 31 December 2010, Bravo celebrated its final week with a marathon of its most popular shows called "Bravo, We Salute You". On 31 December 2010 at 4:00 am, Bravo ceased broadcasting on all platforms. The last program aired was World's Most Amazing Videos.
Possible relaunch
In August 2013, it was revealed that BSkyB had registered the trademark for 'Sky Bravo'. Likely this was solely for trademark dilution grounds, as Sky has made no move to relaunch any Bravo-branded assets.
