Bradford White


Bradford White is an employee owned American manufacturer of residential and commercial water heaters headquartered in Ambler, Pennsylvania, with its manufacturing facility located in Middleville, Michigan. The company is among the largest American manufacturers of water heaters, competing with companies such as Rheem and A. O. Smith. Bradford White Corporation is made up of Bradford White Water Heaters, Bradford White – Canada, Laars Heating Systems, and Niles Steel Tank.

Products

The company produces various types of water heaters, including natural gas-, electric-, and propane models. The lineup includes some high-efficiency and Energy Star models. The company also offers a line of natural gas- and propane-powered tankless water heaters known as EverHot, as well as storage tanks for solar water heaters.
In 2015, the EverHot series was replaced by the Infiniti series. Unlike the EverHot series which were rebranded Rinnai units, the Infiniti series was designed in-house by Bradford White and features an exclusive Scale Reduction Technology.

Business model

Bradford White has a longstanding business model where its water heaters are not sold directly to consumers; Bradford White water heaters are only sold to licensed plumbers at various supply houses. Bradford White claims this approach ensures proper and safe installation of its water heaters, and also prevents code violations.

Awards

In 2006, in a report by J.D. Power and Associates, Bradford White was ranked highest in subcontractor satisfaction of water heater brands.