"Boom, Boom, Boom, Boom!!" is a song by the Dutch Eurodance group Vengaboys. It was released in June 1999 as a single. It reached number one on the UK Singles Chart on 21 June1999 and peaked atop the charts of Flemish Belgium, the Netherlands, New Zealand, Norway and Sweden while also topping the Canadian RPMDance 30 chart. It reached the top 10 in several other countries, including France, Germany, Ireland and Italy.
The song debuted at number one on the UK Singles Chart for the week ending 20 June 1999. It has sold over 620,000 copies in the UK as of July 2014.
Critical reception
The song received mixed reviews, though most were generally positive. It was named the fifth "worst ever summer song" in a survey conducted by Tony Blackburn and music e-tailer www.bol.com. AllMusic editor William Cooper wrote that "the campy approach can be overbearing, but the upbeat, tuneful material on this release is difficult to dislike." Andrew Cowen from the Birmingham Post described the song as being "as daft as the title". While Craig Seymour of The Buffalo News a named it a "boppy uptempo tune" that is "sure to please the aerobics instructor in all of us". BuzzFeed listed the song at number 66 in their list of "The 101 Greatest Dance Songs Of the '90s" in 2017. CantStopThePop described it as "a relentless tour-de-force of Eurodance". They added that "it's like a slightly poppier take on 2 Unlimited, with perfectly crisp, dizzying Wurlitzer-synth melodies and a thumping beat that evokes the spirit – if not quite the reality – of mid-‘90s club nights." A writer from the Daily Record said that Vengaboys were ready "for their biggest hit yet" with Boom, Boom, Boom, Boom, and he added that, like their previous singles, it was "another full on party anthem". Insider said that "this sweet and poppy hit is a total earworm and chances are you still remember it all these years later." A reporter from the Milton Keynes Citizen branded it a "spine-chilling teeny-pop chart hit". The song was featured at number fifteen on The People's list of "top songs of 1999". Pop Rescue wrote that "this song is so catchy – with its thumping beats, simple melody, and easy to remember chorus. It includes plenty of big ‘woaahhohohohoh‘ dance vocals and robotic vocal samples." Katjusa Cisar from the Wisconsin State Journal described it as "a sublime mix of catchy melodies, booming bass and stupidly simple lyrics, dating back to the days when Euro dance-pop was at its peak."
Usage in the media
In November 1999, "Boom, Boom, Boom, Boom!!" was used in an advert in Japan for Nissan for their Wingroad5-door estate. In 2001, British furniture retailer DFS used the song to front a promotion campaign and their sales increased by ten per cent. Lisa Vaas from eWeek reported that an internetviral game containing malware had been used to gain remote control of computers; once in control, the attackers would "torture" their victims by playing Boom, Boom, Boom, Boom. In 2012, US recording artistRye Rye sampled the song in the chorus to her single "Boom Boom". It was also used during the credits of the last editions of the Jeux Sans Frontières in 1999.
