Bombo Radyo Philippines


Bombo Radyo Holdings, Inc. is a Philippine radio network of the Florete Group of Companies, which also manages banking and pawnshop operations. Its main office and headquarters are located at Florete Bldg., 2406 Nobel corner Edison Streets, Barangay San Isidro, Makati City. It operates several stations across the country under the Bombo Radyo and Star FM brands through a conglomeration of three separate radio licensees: Newsounds Broadcasting Network, Inc., People's Broadcasting Service, Inc., and Consolidated Broadcasting System, Inc..
As Bombo, the Spanish language name for a drum, serves as the name of the station, it is no surprise that a bass drum serves as the network logo. And the bass drum beats were used between breaks during newscasts.

History

Its flagship station, Bombo Radyo Iloilo, based in Iloilo City was founded in July 6, 1966. Since the start of operations, the station's studios were located inside the Florete Building in Mapa Street, until they were relocated to the Bombo Radyo Broadcast Center alongside Luna Street in Lapaz District. The station has been enjoying the prestige honor of consistently being the number one radio station since its inception during the 1970s.
DYFM was then part of the Northern Broadcasting Corporation. Don Marcelino, the grand old man of Bombo Radyo, accepted a joint venture agreement with former Ilocos Sur Governor, Antonio D. Villanueva, enabling the station to begin its broadcasts.
From humble beginnings and starting with a small number of employees, the Florete Group then acquired the operations of NBC with ten stations and two affiliates in the whole archipelago. It also entered an management alliance together with Consolidated Broadcasting Systems, Newsounds Broadcasting Network and People's Broadcasting Service.
In 1976, Dr. Rogelio Florete, through the advice of his mother Doña Salome Florete, had started to helm the day-to-day operations of Bombo Radyo. In the same year, the network launched DYRF 99.5 FM. From then on, the network continued to grow until they acquired DWXB 102.7 FM from Universal Broadcasting Network in 1987 and became 102.7 WSM The Gentle Wind.

Radio Stations

Bombo Radyo

Bombo Radyo Philippines AM division, despite the absence of a single radio station in the capital city of Manila, is consistently strong in ratings particularly in the Visayas and Mindanao regions.
Most of Bombo Radyo AM stations are assigned to licensee People's Broadcasting Service. Stations in the Ilocos Region and Cagayan Valley Region, as well as stations in Naga, Tacloban, and Cagayan de Oro are assigned to Newsounds Broadcasting Network.
BrandingCall-SignFrequencyPower Location
Bombo Radyo IloiloDYFM-AM837 kHz10 kWIloilo
Bombo Radyo BaguioDZWX-AM1035 kHz10 kWBaguio
Bombo Radyo DagupanDZWN-AM1125 kHz10 kWDagupan
Bombo Radyo LaoagDZVR-AM711 kHz5 kWLaoag
Bombo Radyo ViganDZVV-AM603 kHz5 kWVigan
Bombo Radyo La UnionDZSO-AM720 kHz5 kWSan Fernando, La Union
Bombo Radyo CauayanDZNC-AM801 kHz10 kWCauayan
Bombo Radyo TuguegaraoDZGR-AM891 kHz10 kWTuguegarao
Bombo Radyo NagaDZNG-AM1044 kHz10 kWNaga
Bombo Radyo LegazpiDZLG-AM927 kHz5 kWLegazpi
Bombo Radyo KaliboDYIN-AM1107 kHz5 kWKalibo, Aklan
Bombo Radyo RoxasDYOW-AM900 kHz5 kWRoxas
Bombo Radyo BacolodDYWB-AM630 kHz10 kWBacolod
Bombo Radyo CebuDYMF-AM963 kHz10 kWCebu
Bombo Radyo TaclobanDYTX-FM95.1 MHz10 kWTacloban
Bombo Radyo ButuanDXBR-AM981 kHz10 kWButuan
Bombo Radyo Cagayan de OroDXIF-AM729 kHz10 kWCagayan de Oro
Bombo Radyo DavaoDXMF-AM576 kHz10 kWDavao
Bombo Radyo General SantosDXES-AM801 kHz5 kWGeneral Santos
Bombo Radyo KoronadalDXMC-AM1026 kHz5 kWKoronadal

Star FM

Bombo Radyo's FM network group, popularly known as Star FM, is equally as strong as its sister AM network group. Its flagship station based in Manila, even with the existence of a substantial number of FM stations operating and stiff competition from both ABS-CBN's, TV5's and GMA Network's own networks as well as from large radio networks, is the number one radio station in Metro Manila. The network's strongest market segment is with the provincial or rural people currently residing in Manila helped by its strong brand name in the provinces. Prior to 1994, Bombo Radyo managed its FM stations locally with each individual unique brand name. However this has all been changed in April 1994 when the network officially re-branded all 17 FM stations to carry the brand name Star FM and now share the same vision and objective. The re-branding proved to be successful as Star FM now enjoys strong ratings all across the country. On occasion, Star FM stations are tapped to do news gathering, especially when covering local and national elections or when severe weather or disasters strike an affected area.
Like its AM counterparts, most of Star FM stations are licensed to People's Broadcasting Service, with stations in the Visayas and Mindanao area are under licensee Consolidated Broadcasting System.
BrandingCall-SignFrequencyPower Location
102.7 Star FM ManilaDWSM-FM102.7 MHz25 kWMetro Manila
89.5 Star FM BaguioDWIM-FM89.5 MHz5 kWBaguio
100.7 Star FM DagupanDWHY-FM100.7 MHz10 kWDagupan
103.7 Star FM RoxasDYRX-FM103.7 MHz5 kWRoxas
99.5 Star FM IloiloDYRF-FM99.5 MHz10 kWIloilo
95.9 Star FM BacolodDYIF-FM95.9 MHz10 kWBacolod
95.5 Star FM CebuDYMX-FM95.5 MHz25 kWCebu
93.7 Star FM CotabatoDXFD-FM93.7 MHz5 kWCotabato
93.3 Star FM DipologDXFB-FM93.3 MHz5 kWDipolog
93.9 Star FM ZamboangaDXCB-FM93.9 MHz10 kWZamboanga
96.3 Star FM DavaoDXFX-FM96.3 MHz10 kWDavao