Bodega Aurrerá


Bodega Aurrerá is a Mexican discount-store owned by American discount chain Walmart. The chain was first established in 1970 in Mexico City.
Though every Aurrerá store was converted into Walmart, both Aurrerá and Bodega Aurrerá names survived, the former as a product brand and the latter as a store.

History

In Mexico, the Arango brothers, Jerónimo, Placido and Manuel, founded the stores Aurrerá thinking in a supermarket model, with household items and clothing at cheaper prices. Aurrerá in Basque means “Come on”.