BoConcept is a Danish retail furniture chain with more than 265 stores in over 60 countries around the world. The first BoConcept Brand Store opened in Paris in 1993, but from 2006 and onwards, all furniture is sold through franchisees. BoConcept specializes in customizable modern furniture and accessories designed by international designers.
History
The company was founded in 1952 by two Danish craftsmen and cabinet makers, Jens Ærthøj and Tage Mølholm. The first pieces of furniture to leave the factory were cabinets made of oak veneer with a mid-section of walnut. In 1954, the owners and the four employees moved into their new furniture factory 'Ærthøj-Jensen and Mølholm Møbelfabrik'. The functionalism sweeping through Danish design during the 50s played an important influence on the designs from Ærthøj-Jensen and Mølholm. As industrial pioneers of their time, the founders in 1962 opened a new 1300m2 factory in Herning where the company is still located. In 1976, the company changed its name to Denka with a view to conquer the international markets. The collections were now also designed to suit the individual tastes of different markets, and the furniture were now what you can all 'customized to the market'. The customization of furniture to the individual customer is still an important part of the business model. BoConcept employs interior designers to help customers create their own individual furniture and interior solutions. The company was introduced on the Copenhagen Stock Exchange in 1984 and has been owned by 3i, a leading international investor, since 2016.
Products
BoConcept offers customized, coordinated and affordable design furniture and accessories, collaborating with a wide range of designers in creating the products. Interior design service is a big part of the BoConcept shopping experience, as customers can book a home visit and get advice on how to get the most out of their new interiors including 3D drawings and style tips.
