Bindo


Bindo is a retail technology company, headquartered in New York, NY with APAC headquarters in Hong Kong. Its core product is a cloud-based point of sale system that enables online shopping for the end consumer. Bindo's hyperlocal marketplace allows merchants to run their stores and merchandise online and connect them with consumers in their neighborhood. Bindo creates a real-time product graph that connects brands, consumers, and merchants.

History

Bindo was founded in October 2010, by JoMing Au, Brad Lauster and Jason Ngan. It was initially started by two friends, Ngan and Au, who both sold electronics on eCommerce websites during their college days. After graduation, Au worked in aerospace and Ngan in financial engineering. After a while, on the side, they started to work on Bindo with the initial intention of trying to index available local inventory online. Ngan then met Lauster who shared a vision that shopping online at local stores shouldn’t be so difficult. They then decided to work together to create a marketplace to strengthen local economies by indexing the products and making it accessible through the local stores.
It was initially launched in Manhattan. The idea to start a hyperlocal marketplace got the attention of social media expert Gary Vaynerchuk, who then went on to become one of Bindo’s investors. Bindo had gained 180,000 customers and processed over $500 million in sales. in May 2014, Bindo raised seed funding in the amount of $1.8 MM majorly led by Vaynerchuk, Singapore based East Ventures and New York based Metamorphic Ventures, along with angel investors.

Technology

Bindo POS

Bindo has a point of sale system that allows merchants to add and manage their inventory in the cloud, enabling in-store purchases. Its platform provides retail store owners with inventory management tools and generates on-demand real-time reports and analytics.

Bindo Marketplace

The Bindo Marketplace brings stores online, connecting merchants directly with local buyers and enabling them to make same-day delivery purchases from the Bindo iPhone app. The in-store and e-commerce transactions are all synchronized in real-time with Bindo POS to manage and check online inventory.

Payments

Bindo POS works with processing partners to provide seamless integration with its Point of Sale solution. It is one of the first iPad POS players to also roll out EMV chip + pin and EMV chip + signature solutions. In September 2014, Bindo announced support for Apple Pay and NFC contactless payments.

Reception

After its beta launch in Manhattan, the application grabbed the attention of 180,000 customers. According to critics, the application is similar to other POS application launched in the recent past. Ngan later clarified that Bindo POS differentiates from its other iPad POS competitors, by focusing more on building a hyperlocal marketplace and building an online-to-offline network.