During the live launch, presenters said on more than one occasion that Big Brother will be two-faced. As a result of this Big Brother gave housemates many secret tasks, which sometimes meant stealing other housemates' items. During the diary-room interviews, Big Brother also pushed some of the housemates to their tipping points and didn't help them sort out their problems with other housemates or other sorts of issues they had. Another example of Big Brother being two-faced is when the housemates had a chance to name two of the evicted housemates who'd they like to see back in the house, Big Brother moved one with the most votes, and one with the least. On one occasion there was even a fake eviction; the public voted who they want to fake evict, have interviewed and then move them back in the house. This housemate was Dragica. When she was interviewed she said nothing but the worst about the others in the house, what she didn't know was that the housemates hear and see all of this on the TV in the house.
The House
In the lights of the credit crunch and the financial crisis, the house was purposely designed to look cheap. Most of the walls were covered in pipes, metal and plywood. There were also some misplaced bathtubs in the living room and the bedroom. The bathroom was locked during the first week, so the housemates had to use one that was set outdoor, in the garden. There was also an outdoor shower, but with no hot water. The furniture was unavailable as well during the first week. Housemate sat on crates during this period. The first-week task prize was, besides the budget, winning the access to the bathroom, a crowbar and some house tools to open up the crates, and assemble the furniture which was in them.
Nominations
During Veliki Brat 3, nominations procedure was different from that of the previous years. The public nominated by voting for their favourite, while the housemates had the final say by choosing who they want out, and who they to stay between the two housemates who had the fewest public votes. Once, or twice the nominations procedure went the usual way.
Housemates
12 housemates entered the house on launch night, on September 21, 2009. On September 25 Admir entered the house with a mission to periodically change with his twin brother, Enis, who entered the special intruder room. On October 3 Enis entered the house as a housemate. On October 5, the birthday of Big Brother, Dragica and Đorđe entered the house as presents to Big Brother. On October 19, Karlo was brought back to the show. Violeta previously wished to see him and her twin sister, Kristina. Big Brother allowed her to see Kristina. Karlo and Kristina were asked to stay in the secret room, with a mission that could allow them to enter the house. On October 24, Karlo and Kristina entered the house as temporary housemates. Only one of them was allowed to become a regular housemate. Violeta made that decision on October 26. On October 26, Violeta decided to keep her sister, Kristina, but she was emotionally destroyed. After seeing that, Big Brother decided to keep Karlo in the house as well. Karlo and Kristina became regular housemates. On November 23, housemates voted to enter two former female housemates. Danica and Indiana received the highest number of votes. After drawing a bigger card as a tie-breaker, Danica entered the house. Tatjana also entered the house, having received the fewest votes. The new housemate, Mirjana, also entered the house. Out of 18 total housemates, 10 were from Serbia, 4 from Bosnia and Herzegovina, 2 from Montenegro and 2 from the Republic of Macedonia.