Bibliography of advertising

General

• Bhatia, Tej K. 2007. Advertising and marketing in rural India. Macmillan India.
• Bhatia, Tej K. 2000. Advertising in Rural India: Language, Marketing Communication, and Consumerism. Institute for the Study of Languages and Cultures of Asia and Africa. Tokyo University of Foreign Studies. Tokyo Press: Japan.
• Arthur Richards, Kent US Teacher, Pirate, renaissance man
• Clark, Eric, "The Want Makers", Viking, 1988.
• Cook, Guy "The Discourse of Advertising", London: Routledge,
• Graydon, Shari "Made You Look - How Advertising Works and Why You Should Know", Toronto: Annick Press,
• Johnson, J. Douglas, "Advertising Today", Chicago: Science Research Associates, 1978.
• Kleppner, Otto, "Advertising Procedure", Englewood Cliffs, N.J., Prentice-Hall, 1966.
• Kotabe, Masaki and Kristiaan Helsen, Global Marketing Management, 3rd Edition, John Wiley & Sopns, Inc, publishers, Copyright 2004,
• Laermer, Richard; Simmons, Mark, Punk Marketing, New York: Harper Collins, 2007.
• Lears, Jackson, Fables of Abundance: A Cultural History of Advertising in America, Basic Books, 1995,
• Leon, Jose Luis "Los effectos de la publicidad". Barcelona: Ariel,
• Leon, Jose Luis "Mitoanálisis de la publicidad". Barcelona. Ariel,
• McFall, Liz, Advertising: A Cultural Economy, Thousand Oaks, CA: Sage Publications Inc., 2004.
• Mulvihill, Donald F., , Journal of Marketing, Vol. 16, No. 2, Oct., 1951, pp. 179–183.
• Packard, Vance, The Hidden Persuaders, New York, D. McKay Co., 1957.
• Petley, Julian "Advertising". North Mankato, Minnesota: Smart Apple Media,
• Young, Charles E., The Advertising Handbook, Ideas in Flight, Seattle, WA April 2005,
• Wernick, Andrew "Promotional Culture: Advertising, Ideology and Symbolic Expression ", London: Sage Publications Ltd,
• West, Nancy M. Kodak and the Lens of Nostalgia Charlottesville: University of Virginia Press

  Critics

• Achbar, Mark, Manufacturing consent : Noam Chomsky and the media: the companion book to the award-winning film by Peter Wintonick and Mark Achbar, Montreal; New York: Black Rose Books, 1994.
• Baines, Paul. "A Pie in the Face" in Alternatives Journal, Spring 2001 v. 27 i. 2 p. 14. Retrieved: InfoTrac Web: Expanded Academic ASAP plus..
• Boiler, David in: Silent Theft. The Private Plunder of Our Common Wealth, Routledge, New York, February 2003,,
• Chomsky, Noam, Understanding Power: The Indispensable Chomsky, New York: The New Press, 2002. Cf. "An Exchange on Manufacturing Consent"
• De Certeau, Michel. The Practice of Everyday Life. Berkeley, London: University of California Press.
• Fraser, Nancy. "Rethinking the Public Sphere: A contribution to the critique of actually existing democracy" in S. During, The Cultural Studies Reader. London and New York: Routledge.
• Goldman, Debra. "Consumer Republic" in Adweek.Com, Nov 22, 1999 v36 i47 p13. Retrieved: www.adweek.com.
• Habermas, Jürgen. The Structural Transformation of the Public Sphere: an Inquiry into a Category of Bourgeois Society. Cambridge, Mass.: MIT Press.
• Harkin, James. "The Logos Fight Back" in New Statesman, June 18, 2001 v130 i4542 p 25. Retrieved: InfoTrac Web: Expanded Academic ASAP plus..
• Hodge, R. and Kress, G. Social Semiotics. Cambridge: Polity Press.
• Holt, D. "Why Brands Cause Trouble? A dialectical theory of Consumer Culture and Branding" in Journal of Consumer Research, June 2002 v29 i1 p 70. Retrieved: InfoTrac Web: Expanded Academic ASAP plus..
• Horkheimer, Max and Adorno, Theodor W. Dialectic of Enlightenment. London: Allen Lane.
• Jhully, Sut. The Spectacle of Accumulation. Essays in Media. Culture & Politics, Peter Lang Publishing,,
• Jhully, Sut The Codes of Advertising: Fetishism and the political Economy of Meaning, Routledge; 1 edition,,
• Jhully, Sut, Leiss, William, Kline, Stephen, Botterill, Jacqueline : Social Communication in Advertising: Consumption in the Mediated Marketplace, Routledge; 3 edition,,
• Kilbourne, Jean: Can't Buy My Love: How Advertising Changes the Way We Think and Feel, Free Press; 1 edition,
• Klein, Naomi. No Logo: Taking Aim at the Brand Bullies. New York: Picador,
• Korten, David. When Corporations Rule the World. 2. Edition 2001: Berrett-Koehler, San Francisco, California,
• Lasch, Christopher. The Culture of Narcissism: American Life in an Age of Diminishing Expectations, Norton, New York,
• Lasn, Kalle. Culture Jam: how to reverse America's suicidal consumer binge - and why we must, Harper Paperbacks,.
• Lasn, Kalle. Culture Jam: The Uncooling of America, William Morrow & Company; 1st edition,
• Lees, Loretta, "Urban Renaissance and the Street" in Nicholas R. Fyfe Images of the Street: Planning, Identity and Control in Public Space. London; New York: Routledge.
• Leiss, William: Social Communication in Advertising, Routledge; 2 edition,,
• Lemke, Jay L. Textual Politics: Discourse and Social Dynamics. London: Taylor & Francis.
• Livingston, Sonia and Lunt, Peter. Talk on Television: Audience Participation and Public Debate. London & New York: Routledge.
• Louw, Eric. The Media and Cultural Production. London: Sage Publications.
• McChesney, Robert W., Stolzfus, Duane C. S. and Nerone, John C, Freedom from Advertising: E. W. Scripps's Chicago Experiment, Univ of Illinois Pr
• McChesney, Robert W. “The Political Economy of Media: Enduring Issues, Emerging Dilemmas”. Monthly Review Press, New York,,
• Prothers, Lisa , "Culture Jamming: An Interview with Pedro Carvajal" in ''Bad Subjects: Political Education for Everyday Life, Issue #37, March 1998.
• Rorty, James: “Our Master's Voice: Advertising” Ayer Co Pub, 1976,
• Sinclair, Upton : The Brass Check
• Stuart, Ewen. Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture, Basic Books,,
• Williamson, Judith : Decoding Advertisements, Marion Boyars Publishers Ltd,,