Brewing beer in Thailand began in 1933 with the granting of a brewing license to 57-year-old Phraya Bhirom Bhakdi, born Boon Rawd Sreshthaputra. His company, Boon Rawd Brewery, produces Thailand's oldest and best-known lager, Singha. Singha is sold in Thailand in standard, light, and draught versions. Singha largest competitor is Chang beer, made by Thai Beverages. Chang is noted globally for its sponsorship of Liverpool's Evertonfootball club, as its name and logo have appeared on the team uniform since 2004. The Thai Asia Pacific Brewery at its Nonthaburi plant brews Heineken, Tiger, Cheers, and Cheers X-Tra. It is the Thailand importer of Guinness and Kilkenny. Boon Rawd Brewery also makes Leo, a standard lager. In addition, Thai Beverages sells Archa, a mass-market, non-premium lager. Boon Rawd Brewery also sold a global brand called Mittweida, but this was replaced by a beer brewed in partnership with InBev, Kloster. It also sells a 6.5 percent lager called Thai Beer. Other locally brewed Thai beers are Phuket Beer and Siam, both in Pathum Thani Province. Siam Beer exports Bangkok Beer abroad, but does not sell it in Thailand. Phuket Beer and Federbräu are the only Thai beers brewed in accordance with the German purification law, the Reinheitsgebot. Phuket Lager received the first gold medal ever for a beer from Thailand at the 2006 Monde Selection Awards. Klassik beer is another local beer brewed in Pathum Thani Province. Although foreign beers are popular in Thailand, the government protects its domestic breweries by the imposition of import duties up to 60 percent. In addition, all imported beer must bear an import sticker on the bottle cap. As a result, Thai brewers have entered into partnerships with Western brewers, such as Carlsberg's former partnership with Thai Beverages, or Asahi's partnership with Boon Rawd
Economics
In the past, The economics of beer market in Thailand were stable but last year it grew because almost all companies in Thailand such as Singha corporation co., Chang beer, import and craft beer are having a new idea to sell beer like beer garden, produce a new beer that makes people want to try new things
Even though mainstream beer in Thailand is more than 80% and costs is 1.8 hundred thousand million. Nowaday, super premium beer is less than 1% but it will rise up quickly because new generation of consumers likes to try and taste something new, so that according with trend of the beer market in worldwide.
Thailand has 2 big companies. Boon Rawd Brewery and Thai Beverages.
Turnover of 2 companies
Thai Beverages :
2012 – Income : 34,386 million baht loss : 1,256 million baht
2013 – Income : 32,935 million baht loss : 447 million baht
2014 – Income : 35,193 million baht profit : 396 million baht
2015 – Income : 43,112 million baht profit : 1,215 million baht
2016 – Income : 44,397 million baht profit : 2,780 million baht
Boon Rawd Brewery :
2012 – Income : 98,990 million baht profit : 3,115 million baht
2013 – Income : 105,563 million baht profit : 3,256 million baht
2014 – Income : 113,897 million baht profit : 2,915 million baht
2015 – Income : 116,548 million baht profit : 2,310 million baht
2016 – Income : 104,794 million baht profit : 770 million baht
And the past year proportion is Leo 53% Chang 38% Singha 5%
All the above reasons make us know why economics of beer market in Thailand are growing. Even super premium beer group is rising up but cost will be increasing again because it will bring 2% to elderly fund followed by new law. If you are consuming beer in Thailand, you should follow this closely.
Craft beer
Two types of licenses are available in Thailand for would-be beer producers. Thailand's 1950 Liquor Act states that beer can only be made in a factory making more than 1,000,000 litres per year or in a brewpub producing at least 100,000 litres per year for sale on-site with no bottling permitted. Brewpub beers cannot be sold off-premises. The finance ministry in 2000 ruled that, for either type of producer to be legal, they must be a limited company with capital of at least 10 million baht. The maximum penalty for "home brewing" under the 1950 Liquor Act used to be 200 baht for making it and 5,000 baht for selling it. A new law passed by the NationalLegislative Assembly in December 2016 raised the maximum penalty for illegal production to 100,000 baht or a prison sentence of six months, or both. The maximum fine for selling illegal beer was raised to 50,000 baht. To sell craft beers off-premises, one small brewer explained, "We have two choices: Either hire an overseas factory to make it or build a factory abroad on our own,..." and import it. Meanwhile, military-controlled ASEAN neighbour Myanmar, in January 2017, got its first craft beer microbrewery, "Burbrit". Its name is derived from "Burma" and "Britain", in recognition of British influence on Burma's brewing history.
