He joined Port Vale in May 1946, having recently turned 16. He made his debut on 12 October of that year, in a 4β0 home defeat by Cardiff City, and finished the 1946β47 season with two Third Division South appearances to his name. He attained a regular first team spot from December 1947, and played 24 games in 1947β48 and 42 games in 1948β49. He fell out of favour in August 1949, though scored his first senior goal at The Old Recreation Ground on 25 February 1950, in a 2β2 draw with Norwich City, in what was his only appearance of the 1949β50 campaign. In the 1950β51 season he featured 26 times. In the summer, manager Gordon Hodgson died and was replaced by Ivor Powell, who was sacked and replaced by Freddie Steele. Hayward played 28 games in 1951β52, though was sidelined with a back injury in February 1952. It was under Freddie Steele's management though that Hayward came into his own and was given an attacking role. He scored four goals in two days against Crewe Alexandra in a run of ten goals in seven games, and ended the 1952β53 season with 22 goals in 40 games, becoming the club's top scorer. He hit 25 goals in 45 appearances in the "Valiants" legendary 1953β54 campaign to become the club's top scorer again as Vale topped the Third Division North table with only three defeats in 46 games and also reached the semi-finals of the FA Cup. During the campaign he also managed to score in a club record eight straight games from 28 November to 26 January. He also scored a hat-trick in a 4β0 home win over Barrow on 31 August, and again in a 7β0 home win over Stockport County on 10 April. Hayward scored six goals in 30 Second Division appearances in 1954β55, before returning to a more defensive role in 1955β56 in 43 goalless appearances. He was an ever-present during the 1956β57 campaign, scoring three goals in 44 games, as new boss Norman Low could not prevent Vale suffering relegation in last place. He scored once in 45 games in 1957β58, before he was sold to Portsmouth for a 'fair fee' in July 1958. He scored four goals in 44 league games for "Pompey" in 1958β59 and 1959β60, as Freddie Cox's team dropped out of the First Division and then only avoided a second successive relegation by two points in 1959β60. He later played for and managed Yeovil Town, at the time a non-league team.
Style of play
An extremely versatile player, Hayward was comfortable playing anywhere across the back four and also up front. Former teammate Roy Sproson said that he was: "one of the best full-backs in the country. He was quick, had a good left foot and was particularly good going forward" and also displayed an "attacking flair". Another teammate Graham Barnett also recalled how Hayward would break opposition players' noses with his sharp elbows.
Managerial career
Yeovil Town
Hayward was appointed manager of Yeovil Town in April 1960. The "Glovers" finished third in the Southern League in 1960β61 and reached the First Round of the FA Cup, where they beat Walsall, before losing out to Bournemouth in the Second Round. They also beat Chelmsford City to claim the Southern League Cup. Yeovil finished fourth in 1961β62 and reached the First Round of the FA Cup, where they lost out to Notts County. The club's league form suffered when Hayward had to sit out the second half of the campaign with a cartilage injury. They then finished eleventh in 1962β63, and reached the Second Round of the FA Cup after beating Dartford, where they lost out to Swindon Town. They reached the Third Round of the FA Cup the next season after beating Southend United and Crystal Palace, where they lost out to Bury. However Hayward left Huish in February 1964, to manage Bedford Town, despite the fact that Yeovil were on course for the league title in 1963β64.
Gillingham
After leaving Bedford Town, Hayward stepped up to management in the Football League, taking charge of Gillingham on 4 January 1966. The next month he took striker Bill Brown with him, paying Bedford a Β£2,000 fee. The "Gills" finished sixth in the Third Division in 1965β66. They dropped to eleventh in 1966β67 and 1967β68, before dropping to 20th in 1968β69 and 1969β70. Following two narrow escapes, relegation came in 1970β71 when Gillingham finished bottom of the division. Hayward then departed Priestfield Stadium on 25 May 1971. He was later appointed manager of Telford United, holding the post until 1974. He went onto become chief scout at Norwich City; he then returned to Gillingham as a scout.