Balls was officially launched on 1 January 2008, the same day that fellow ABS-CBN subsidiary Sky Cable dropped the channels of Solar Entertainment Corporation from its lineup. These channels were replaced by a group of new channels owned by ABS-CBN's subsidiary Creative Programs Inc., which include Maxxx and Velvet. While SkyCable officials stated that the channels were being replaced to reduce redundancy in SkyCable's lineup and introduce new programming to the service, reports surfaced that the two companies had failed to reach a carriage deal since ABS-CBN had accused Solar of cannibalizing the revenue of its over-the-air networks. Some reports says that the dispute has to do with Manny Pacquiao's exclusive contract with ABS-CBN's main competitor GMA Network, which Solar has partnered for free TV airing of its boxing matches. Although Balls was intended to effectively replace it, Basketball TV was restored to the SkyCable lineup in time for the 2008–09 NBA season in October 2008, and other Solar channels also returned to the lineup afterward. It was announced that Balls and Balls HD will cease their broadcast on 31 December 2015. Its HD channel, as well as the entire channel's content will be absorbed to the Sports + Action brand and renamed as ABS-CBN Sports + Action HD. The last program to air on this channel was a replay of UFC 194: Aldo vs. McGregor on 31 December 2015 before signing off at 12:00 a.m. midnight on 1 January 2016. Cable providers still receiving Balls would see an imaging card that reads "Balls is now signing off" until the provider can replace it with another channel, while other providers like Sky Cable have replaced this channel with a reserved channel or with another channel.
High-definition feed
On 11 July 2009, the channel launched its own high-definition feed on Sky Cable, marking the Philippines' first ever local high-definition television channel. On the same day, Balls also televised the country's first locally produced programs in HD, which included a UAAP college basketball game, followed by an NCAA game the following Monday, all produced by ABS-CBN Sports using the recently acquired Sony high-definition professional video cameras and a state-of-the-art HD OB van with technologies developed by EVS Broadcast Equipment, Snell, and Avid Technology. Balls HD was in hibernation from December 28, 2009 until 2013.