Ballot title


A ballot title is the official, short, summary of a ballot measure that appears on the ballot. The goal of a good ballot title is to be a neutral summary that accurately conveys to voters the gist of what the proposed new law says or would do. The National Conference of State Legislatures says, "The ballot title and summary are arguably the most important part of an initiative in terms of voter education. Most voters never read more than the title and summary of the text of initiative proposals. Therefore, it is of critical importance that titles and summaries be concise, accurate and impartial."
However, it is not always clear how one would neutrally describe the gist of what a new law would do.
As a result, ballot titles are fertile grounds for conflict and lawsuits.

Differences between states

One way that states differ in laws governing the initiative process has to do with whether the ballot title is determined before signatures are collected, or after.
Another way that states differ has to do with whether the ballot title is determined by the government or whether the ballot title is determined by the political organization that is advocating for the measure.

Pre-circulation ballot titles

States where the ballot title is set prior to circulation include:
Alaska, Arkansas, California, Colorado, Idaho, Maine, Massachusetts, Mississippi, Missouri, Montana, North Dakota, Ohio, Oregon and Washington.

Post-circulation ballot titles

States where the ballot title is determined by the government after the signatures have been collected are:
Arizona, Michigan, Nebraska, Nevada, Oklahoma, Utah, Wyoming.

Ballot titles determined by proponents

In Florida and South Dakota, the ballot title is determined by the proponent, subject to legal challenge by opponents in court.

Impact of ballot title on election outcome

There is a general consensus that the ballot title can be highly determinative of whether a ballot measure wins or loses.