BIKE Athletic Company
Bike Athletic Company was an American sportswear company with headquarters in Atlanta, Georgia. They invented the jockstrap in 1874 for bicyclists in Boston. The firm sold over 300 million jockstraps.
The company later produced additional protective sports equipment such as multi-purpose knee pads, elbow pads, gloves and American football shoulder pads, and also produces uniform jerseys and pants for American football, basketball, baseball and softball. At one time, Bike produced athletic shoes and a wider range of sports-related apparel.
In 2001, Bike was the official helmet supplier of the XFL American football league. Almost every player in the XFL wore a helmet made by the company.
As of 2003, Bike was part of the Russell Corporation, which is a subsidiary of Berkshire Hathaway.
In the first quarter of 2017, Russell Brands announced they would be closing down Bike.
