McIvor entered skicross at a young age, and dominated the North Americanpro tour. As one of the youngest on the World Cup circuit, Ashleigh finished on the podium in her first World Cup race. McIvor has participated with fashion photographers, modeled on runways, and secured major sportswear sponsorships because of her popularity. McIvor started competing in 2003. McIvor won her first World Championship in 2009 at Inawashiro, Japan. She has been to four Winter X-Games, with her best finish being a silver medal in 2010. She also has eleven podium finishes on the FIS World Cup circuit to her credit, including a silver medal at Cypress Mountain in 2009, the site of the Vancouver Olympic Games. McIvor finished third overall on the 2008-09 FIS World Cup season, and second overall in the 2009-2010 season. Prior to the Winter Olympics, McIvor attended the 2010 Winter X Games as a final tuneup event. It was there that she and fellow countrywoman Kelsey Serwa managed to finish second and third respectively to Ophélie David. McIvor's silver was her first X Games medal of any colour. McIvor was a member of Canada's freestyle skiing team at the Vancouver Olympics where ski-cross was making its debut as an official medal event. Ashleigh McIvor qualified for the medal round with the second fastest time. In the finals McIvor got out to a fast start and won with some distance between herself and Hedda Berntsen. With the win McIvor won the first ever Olympic gold medal for ladies' ski cross. During the next season, McIvor suffered her second catastrophic ACL injury in her knee, ending her season while on a practice run at the Winter X Games. In part to the injuries McIvor retired from competitive skiing in the fall of 2012, she said that "I've gone back and forth in my mind, wondering if I'm making the right decision to retire. But I've already done more in the sport than I ever imagined would be possible and there's something to be said for going out on top, as the reigning Olympic champion."
Personal life
Ashleigh graduated from Whistler Secondary Schoolin 2001. She studied Business/Marketing at the University of British Columbia. In 2012, she was named by Sportsnet Magazine as one of the 30 Most Beautiful Athletes on the Planet. McIvor is married to Jay DeMerit, former captain of the Vancouver Whitecaps FC. Following the announcement of her retirement from competitive skicross in November 2012, McIvor is now focusing on speaking engagements and appearances for sponsors and partners, as well as charitable organizations, and freeskiing for various filmers and photographers. She is remaining involved in the sport of skicross by working as an analyst for CBC and other broadcasters.
