The term was used by Austrian anthropologist Felix von Luschan and Eugen Petersen in the 1889 book Reisen in Lykien, Milyas und Kibyratis. Prominent Nazi and racial theorist Hans F. K. Günther used the term 'Near Eastern race' to describe the Armenoid type, and ascribed Near Eastern characteristics to several contemporary peoples, including: Armenians, Jews, Greeks, Georgians, Iranians, Assyrians, Syrians, and Turks. Günther regarded Jews as people of multiple racial origins but defined the Near Eastern race as their major basis, and described the race's characteristics such as its "commercial spirit" and as being "artful traders" who had strongpsychological manipulationcapacities that helped their trade, as well as being known to exploit people. Günther's conception has been criticized for pseudoscientific analysis. Nazis historically identified Jews as within the Armenoid type in the name of the Near Eastern race. The Nazis never fully clarified their racial doctrine, and Günther' s work was never canonised or entirely accepted even by the SS, which switching freely between race definitions.
Physiognomy
wrote that the Armenoid racial type is very similar to the Dinaric race, most probably due to racial mixture with the Mediterraneans and the Alpines. The only difference is that Armenoids have a slightly darker pigmentation. He described the Armenoid as a sub-race of the Caucasoid race. Armenoids were said to be found throughout Eurasia. However, the largest concentrations occurred within Armenia, Transcaucasia, Iran, and Mesopotamia. Armenoids were medium to tall, average height being 167 cm, usually with dark brown or black hair, wavy to curly in form, tawny white to light-brownskin color, large round eyes that were usually dark brown; a round, brachycephalic head shape with a straight backing , high cheekbones and medium chin prominence, thick eyebrows, abundant hair on body and face, prominent nose, moderately thick and full lips.. Lips were thin, and noses were often aquiline. Armenians are as a rule thin-lipped, with medium chin prominence, a palpable bilateral cleft in the chin, and flaring gonial angles. This racial type was believed to be prevalent among some Armenians, Assyrians, and northern and central Iraqis.