AppsFlyer is a privately held company founded in 2011 by Oren Kaniel, its current CEO, and CTO Reshef Mann. AppsFlyer received its first funding from the Microsoft Ventures Accelerator program. Following the Microsoft Ventures Accelerator, AppsFlyer raised $7 million in Series A funding from Pitango and Magma partners. Using this funding, AppsFlyer developed its proprietary technology to attribute app installs with last click attribution. It also opened offices in New York, San Francisco, Bangkok, Beijing, Berlin, London, Tokyo, Bangalore, Kiev, Seoul and Buenos Aires. AppsFlyer became a Facebook MMP on 26 December 2012 and a Twitter Official Partner on 30 June 2014. Its platform is now integrated with over 2000 ad networks, including: Yahoo, Google, Bing, iAd, and Criteo. In January 2015, AppsFlyer announced that it had raised $20 million in Series B funding from Fidelity Growth Partners Europe, which has helped accelerate the company’s growth. Following 2 years of development, AppsFlyer announced on 17 January 2017 that it had raised an additional $56 million in Series C financing, bringing its total funding to $84 million. The round was led by new investors Qumra Capital, as well as Goldman Sachs Private Capital Investing, Deutsche Telekom Capital Partners and Pitango Growth. In March 2015, AppsFlyer became one of the first members of Fiksu's Preferred Partner Program for Mobile Ad Campaign Measurement. In July 2017, Social commerce platform KASKUS partnered with AppsFlyer to bring more accessibility and convenience to users of its social platform. In February 2018, AppsFlyer opened a new US headquarters in San Francisco. In May 2018, AppsFlyer acquired the development team Yodas. In January 2020 AppsFlyer announced a $210 million series D funding round at a company valuation of $1.6 billion. The round was led by growth equity firm General Atlantic.
Technology
The AppsFlyer Software Development Kit is available for iPhone, Android, and Windows Phone apps. In 2014, AppsFlyer developed a complementary product called OneLink which provides deep linking support for custom media sources. In November 2014TechCrunch article, AppsFlyer was identified by Apptopia as the most widely used SDK for analytics after Flurry. Once the AppsFlyer SDK is installed in a mobile app, it provides advertisers with conversion data for their user acquisition and retention campaigns. Advertisers login to their dashboard, and can monitor which media source was responsible for the mobile activity. Based on this information, advertisers then are able to optimize their advertising budget. AppsFlyer has the following features to help support advertisers' decision-making: Retention reports, Cohort analysis, TV app ad attribution, Bundled app measurement for iOS, OneLink, its mobile deep linking solution, Rich in-app events and install measurement. AppsFlyer's product dashboard is currently in English, Chinese, Japanese, French and Spanish.
