Andrew Rugasira


Andrew Rugasira is a Ugandan businessman and author. He is the author of the book A good African story: how a small company built a global coffee brand. In 2003, he founded Good African Coffee, the first African-owned coffee brand to be stocked in UK supermarkets and US retailers. In 2007, he was nominated as a Young Global Leader by the World Economic Forum. He has won several awards, including the Legatum Pioneers for Prosperity award, and in 2010 was nominated for a Financial Times/ArcelorMittal Boldness in Business award. He was Uganda Coffee Development Authority's Ugandan Entrepreneur of the Year 2007. He was Uganda's chairman of the Eastern African Fine Coffees Association, a member of Uganda's Presidential Investor Roundtable and sits on the board of Maisha Film Lab. Rugasira lives in Kampala. He married Jacqueline Rwivanga in 1998. They divorced in 2015.

Early life and education

Rugasira grew up in Kampala, Uganda. He graduated from the University of London with a degree in Law and Economics, in 1992. He has written numerous papers and articles for newspapers like the Guardian, Financial Times, and Telegraph and also the New Vision. Rugasira is a Fellow of the Royal Society of Arts, London and has spoken there on the theme “Trade not Aid for Africa.” In June 2011, he completed an MSc in African studies at Oxford University, UK.

Good African Coffee

Good African Coffee was the first African-owned coffee brand to be listed in UK supermarkets. The company works with a supply network of more than 14,000 coffee farmers in western Uganda, where the company has also developed 17 savings and credit coops for those farming communities. In addition to being available in more than 700 UK supermarkets and 500 stores in Africa, Good African Coffee is now available online in the United States.

Published works

Awards and honors