The 'American Catalog Mailers Association is the only industry association advocating specifically for catalog marketers. It is a nonprofit organization organized under Section 501 of the Internal Revenue Service code of 1986, headquartered in Washington, D.C.
Issues
As the primary voice for catalogers, ACMA represents the short and long term collective interests of its members. These include:
Postal rates, regulations and technical matters
Environmental issues
Privacy issues
Remote sales tax collection
Regulatory and congressional relations
Innovative business oriented advances or external threats
As needed, the ACMA works with other organizations and associations when its interests align with those of others in related industries.
Membership
Membership is open to any party with significant interests in the catalog mailing industry. These include: 1) Multi-channel retailers for whom catalogs represents a significant sales channel, whether the demand is fulfilled via traditional mail order techniques, over the internet or by generating traffic into brick and mortarretail stores. 2) Suppliers and service providers to multi-channel retailers including:
printers
paper mills and brokers
list providers
cooperative databases, modeling providers
creative agencies
consultants and many others
History
The ACMA was formed in 2007, following a massive postal rate hike on catalog mail, which many catalog mailers believed occurred because there was no proper representation of their interests in the political process. Since its inception, the ACMA has had impact in two postal rate setting processes, testified before Congress and regulatory bodies, and established relationships with the United States Postal Service, the Postal Regulatory Commission, and members of the House of Representative and the Senate and Congressional staff.
ACMA expertise
The American Catalog Mailers Association has been called on to testify before Congress on the impact of pending legislation on several occasions. The media looks to the association for an understanding of how various postal changes may affect the marketplace.
Leadership
Hamilton Davison serves as the association's president & executive director; Paul Miller is VP & deputy director; Cathy Roden is assistant director. The officers of the organization include:
Chairman - Brad Darooge, Baudville Inc.
Immediate Past Chairman - Martin McClanan, GiftTree
VP-Secretary - Jim Feinson, Gardeners Supply
Treasurer, Dave Johnson, Orchard Brands
VP-Membership, Jeff Kelly, Infogroup Media Solutions
