AmazonFresh


Amazon Fresh is a subsidiary of the American e-commerce company Amazon.com in Seattle, Washington. It is a grocery delivery service currently available in most major U.S. cities, Berlin, Hamburg, London, Munich, Tokyo and India.

History and business model

AmazonFresh has rolled out its services gradually, targeting specific parts of various metropolitan areas and partnering with local speciality stores for delivery of local items.
In March 2017, Amazon announced the beta launch, on March 29, 2017, of Amazon Fresh Pickup, a drive-in-type grocery store for Amazon Prime subscribers. It's a delivery service that lets users shop online, reserve times to pick up the groceries, and have them loaded into their cars at the store.
In Germany, the product range is 85,000 product lines. By comparison, the Rewe supermarket chain's home delivery service has 9,000 product lines.
In the United Kingdom, Amazon signed a deal with the British SuperMarket chain Morrisons to provide supplies for Amazon Prime Pantry and PrimeFresh.
In July 2017, it was reported that Amazon Fresh was selling meal kits.
On November 2, 2017, Amazon announced it was discontinuing its Fresh service to areas in California, Delaware, Maryland, New Jersey, New York, and Pennsylvania.
On December 13, 2019, Amazon announced its Fresh service will provide one and two hour delivery of meat, seafood, eggs, and produce in Tampa, Florida.

Product lines

AmazonFresh offers grocery items for sale, as well as a subset of items from the main Amazon.com storefront. Items ordered through AmazonFresh are available for home delivery on the same day or the next day, depending on the time of the order and the availability of trucks. As of 11 October 2017, AmazonFresh sold a range of Booths branded products for home delivery in selected areas.