Urista's first experience writing poetry was as a student in Mexico, when he began writing love poems for his classmates as a way to earn money. He began writing poetry for publication in 1966. In 1967, he co-founded the SDSU chapter of MEChA, the Movimiento Estudiantil Chicano de Aztlán, and organized students in favor of the United Farm Workersgrape boycott. He held several jobs, including working for the Volunteers in Service to America program, part of the Lyndon B. Johnson administration's War on Poverty. In 1969, he attended the First National Chicano Youth Liberation Conference, hosted by Rodolfo "Corky" Gonzales's Crusade for Justice, and read a poem to the attendees. The poem so moved the youth present that they adopted it as the preamble of the Plan Espiritual de Aztlán, the political manifesto of the Chicano Movement. Upon returning to San Diego, he helped to establish the Chicano Studies department at SDSU. As an active member of the San Diego-area Chicano Movement, Urista was instrumental in the 1970 takeover of Chicano Park and in the foundation of the Centro Cultural de la Raza, a cultural center. It was at this time that he began using the name "Alurista". The assumption of a pen name was as much for anonymity as it was for artistry. According to Urista, "My apartment was shot up by the Minutemen. I didn't want these people to be able to associate my last name with my family, so I changed it." However, the name change was also a reflection of his Marxist philosophy: "The notion was to synthesize--to bring things together. So I tried to do that with my name." In the 1970s, Alurista organized the Festival Floricanto, an annual event that convened Chicano writers and critics to share and critique their work. In addition to his own poetry, Alurista has written works of non-fiction, literary criticism, and many essays on Chicano culture and history. He is credited with popularizing the Chicano Movement-era concept of "Aztlán" and imbuing it with a spiritual dimension through his poetry. His Spanish-language writings were among the first by an American to be taken seriously by critics from hispanophone countries. In the United States, he was one of the first critically acclaimed poets to mix the Spanish and English languages. During the mid-1990s, he traveled and performed with the Taco Shop Poets. However, he has expressed disapproval of the new, Hip hop-influenced style of Chicano poetry. Regarding a poetry slam hosted by the Movimiento de Arte y Cultura Latino Americana, he said, "That's not Chicano poetry, It's nice that they're doing it, but it's not part of the tradition of Chicano literature." In 2010, Alurista’s 10th volume of poetry “TunaLuna” was published by Aztlan Libre Press. Juan Tejeda, Aztlan Libre Press co-publisher, noted, “Another interesting convergence was with Judithe Hernández. She contacted us after seeing one of our internet postings about alurista’s book. Judithe had done the illustrations and artwork for alurista’s first book, "Floricanto en Aztlán", in 1971. She offered her beautiful cover artwork and design for Tunaluna as a gift to alurista. Another connection had come full circle.." In 2011, the UCLA Chicano Studies Research Center, who originally published the critically acclaimed "Floricanto en Aztlan", is planning to release a 40th anniversary issue.
Personal life
Alurista has been married twice and has four children. He spent the years 1995 - 1998 in a "spiritual meandering", about which he said, "Being an artist is not all creativity. There are periods of self-destructiveness. You internalize things that destroy you. You end up blaming others for your pain--whatever or whoever those 'others' happen to be--which makes you a resentful person. That resentment turns inward, and you end up eating yourself up." In 1998, after family problems and rumors of substance abuse, Alurista left his longtime home of San Diego for San Jose, California, attracted by its active cultural arts scene. Spiritually, Urista identifies as both a Buddhist and a Roman Catholic, as well as acknowledging indigenous practices such as the sweat lodge. Politically, he identifies himself as a "...socialist. With a definite Mayan bent to everything."