Alka-Seltzer Time


Alka-Seltzer Time was a 15-minute radio series broadcast weekdays on both CBS Radio and the Mutual Broadcasting System.
Baritone Curt Massey starred with Martha Tilton when the program, sponsored by Alka-Seltzer, began in 1949 as Curt Massey Time with a title change to highlight the sponsor's product by 1952. The announcer was Ford Pearson.
By 1953, the series was heard on Mutual and later that same day on CBS. Advertisements described the show as "informal song sessions" by vocalists Massey and Tilton, who was often billed as "the liltin' Martha Tilton". The two singers, both Texas-born, performed with Country Washburne and His Orchestra, featuring Charles LaVere on piano.
Songs included such tunes as "Honey, I'm in Love with You", "A Gambler's Guitar", "Just to Be with You", "Moonlight", "When Love Goes Wrong", "Choo Choo Train", "I've Got Spurs that Jingle Jangle Jingle", "Put on a Bonnet", "Collegiate", "On the Sunny Side of the Street", "Papaya Mama" and "Istanbul, Not Constantinople". There were some theme shows, such as "Go West", music from "Old Phonograph Records" and "Salute to Hawaii".
The series ended in 1954. However, Massey and Tilton continued to appear together during the late 1950s on such shows as Guest Star and Stars for Defense. They also teamed up to record an album, We Sing the Old Songs. CD collections of Alka-Seltzer Time usually identify shows by the first performed song of each program. Today, Massey is best remembered as the composer and singer of the Petticoat Junction TV show theme song.

Audio

*
*