Alex Woo


Alex Woo is an American retailer and fine jewelry designer located in New York, New York. She is known for her sculptural charms that blend premium craftsmanship.

Early life

Woo's father, Alexander Woo, was a bench jeweler and began teaching her the basics of jewelry making when she was five years old. He taught her the appreciation for gems, precious metals and fine craftsmanship. He continued to serve as her mentor as she went on to study at Cornell University, The American University of Paris and the Parsons School of Design.

Alex Woo Jewelry

With her Little Icons™ Collection, Woo was the first jewelry designer, who specialized in personalization. In 2001 Woo founded her own New York-based company Alex Woo Jewelry.
In 2009, she co-designed with Christina Applegate a pendant that raises money for Applegate's Right Action for Women foundation. Woo has also been affected by the disease, her mother died from breast cancer.
Woos clients include Kelly Ripa, Miley Cyrus and Jennifer Lopez.

Awards and Recognicions

In 1998 she won the National Women´s Jewelry Association´s design competition.
In 2005 Woo was named as one of Crain´s New York Business´s 40 under 40.
In 2006, Woo was named a Rising Star by the Jeweler's Circular Keystone Show Design Center.