Born in Sutton Coldfield, Nicholls started his career as a trainee at Wolverhampton Wanderers but never made the first team. He later played for non-league clubs Cradley Town and Cheltenham Town, before returning to the professional ranks when he was signed by Peter Shilton, who was then manager of Plymouth Argyle, for £15,000 before the start of the 1993/94 season. During his time at Plymouth, Nicholls's form was so impressive that Shilton felt forced to play him - even though Shilton was himself chasing the 1,000 league appearances record. After his first season in professional football, during which Plymouth just missed out on promotion to Division One, Nicholls was called up to the England Under-21 team and played in the Toulon Tournamentin the summer of 1994. In his two years at Plymouth, Nicholls played 79 games for the club, gaining a reputation as a brilliant but larger-than-life footballer who was often in trouble off the pitch. After Shilton left Plymouth halfway through the 1994–95 season, Nicholls struggled with injuries and clashed with new manager Neil Warnock - who was keen to bring his own players into the club. At the beginning of the 1995–96 season, Nicholls was released by Warnock after a series of off-the-pitch indiscretions. He subsequently moved to Gillingham as cover for the more experienced Jim Stannard, making one appearance in a Football League Trophy match, and was still on trial at Priestfield Stadium when Football Conference side Stalybridge Celtic contacted the club to ask if they could borrow him to cover a suspension.
Death
On 25 November 1995, Nicholls played for Stalybridge in a 3–1 win at Dover Athletic. After the game, Nicholls left with his friend Scott Lindsey, and Scott's brother, Matthew, and their father. Nicholls travelled in the car with Scott and his father, while Matthew followed on his motorbike. About an hour into their journey, Nicholls offered to travel on the back of Matthew's motorbike. Soon afterwards, Matthew lost control of the bike on the A1 near Peterborough and careered off the road. They were both killed instantly. Nicholls is buried in the grounds of St Paul's Church, Halesowen. The Three Lions emblem of the England national team is engraved on his headstone, as well as an action shot of him in goal.
Legacy
In a 2007 web poll, Nicholls was named Plymouth Argyle's second-best goalkeeper of all time, behind Jim Furnell, and is still remembered fondly by Plymouth fans.