Adidas Parley


Adidas Parley is the official collaboration product line between Adidas and Parley for the Oceans, an environmental organization that addresses environmental threats towards the oceans, through ocean plastic pollution. Adidas Parley shoes are produced with recycled plastic which helps to mitigate the amount of plastic which ends up in the ocean plastic ocean debris. Adidas recreated three editions of their UltraBoost shoe, and a new version of their Adidas Originals shoe.

History

Eric Liedtke, the executive of Adidas in 2015, chose to use recycled plastics in the production of the Adidas Parley, as he felt that there were many potential applications for its use and that it would also serve as part of a solution to the Ocean Plastic Problem. This formed the start of a long term initiative project by Adidas to eliminate new plastic from its supply chain and to expand its plastic cultivation to more athletic product lines. Adidas has used recycled polyester and sustainable cotton in previous athletic products, but these production runs are small in comparison to their ocean plastic shoe initiative.

Adidas - Parley collaboration

is Adidas' partner in the Parley A.I.R Strategy, which turns plastic waste into thread that is woven into running shoes. The Adidas-Parley shoe silhouettes were re-designed with knitted uppers and decorative stitching, all made from recycled plastic that was collected by Parley. The outsole is crafted from recycled and re-ground rubber.
Additionally, Adidas has worked with Parley to create mass-produced performance football products with the debut of the Adidas x Parley Real Madrid, FC Bayern Munich and Manchester United FC home jerseys collaboration. For the 2015 to 2018 seasons, Adidas released limited amount of Parley Jersey's for select MLS Clubs. In 2019 Adidas has once again partnered with the MLS and has released Parley Jerseys for each MLS club in limited quantities.
As part of their collaboration Adidas and Parley for the Oceans held the "Run for the Oceans" event in summer of 2017, with the intention that this would raise awareness of their products as well as ocean conservation.

Adidas UltraBoost Uncaged Parley Shoe

The "UltraBOOST Uncaged Parley" is sold for US$220 a unit. Adidas is releasing an updated version of a 1990s and the earliest design as a sole portion plus a foot wrapped by Japan. Now made with wool yarns from waste plastic. The UltraBoost shoes uses materials from 11 plastic recycled bottles per pair in the shoe laces, heel linings, and sock liner covers.

Adidas Parley Swimming Collection

Adidas created Parley swimwear, using recycled fishing nets up-cycled into the technical yarn fibre Econyl, which offers the same properties as the regular nylon used to make swimwear. 76 per cent of the collection also incorporates recycled polyamide.