Adebola Williams is a Nigerian Media Entrepreneur, Journalist, Political Activist and Motivational Speaker. He is the Group CEO of Red. He co-founded and runs Red Africa, Africa's largest portfolio of youth media brands which include Red Media Africa, Statecraft Inc, The Future Awards Africa and YNaija.com. His career in media and television began at the Nigerian Television Authority with advocacy for youth and eventually good governance. Described as "the man with the golden touch" by Ghanaian PresidentNana Akufo-Addo, he was profiled by Forbes as the man who helped elect a trifecta of presidents in Africa.
Early life
Williams was born 7 March 1986 "to a wealthy family, but when he was 10, his family lost everything they had so he had to struggle." In his early teen years, Williams wanted to become an actor and was paid only 50 cents for his first acting role. "He started working as an assistant with a counselor and a psychologist as a freelancer without any relevant qualification by which time he had chalked up 3 years worthy experience with the Nigerian Television Authority."
Career
Williams and Chude Jideonwo started The Future Awards Africa and went on to co-found Red Media Africa. He co-founded EnoughisEnough, a Nigerian civic participation platform and a voice for young people in politics. He resigned as the board chairman to steer the rebranding of the current Nigerian president, Muhammadu Buhari, optimising media engagement to change longstanding perceptions and sway the elections. A consequent success in Ghana helped the opposition candidate win the presidency on his third attempt, and Williams currently consults in other regions in the continent. His 2017 cross continental speaking tour included several conferences at ivy league schools Harvard, Columbia, and Oxford. He gave a speech at the 2017 Obama summit in Chicago. His work in corporate marketing and communication in different decrypts from oil and gas to banking, technology to fast-moving consumer goods has earned him and Red Media Africa several awards on the continent from SABRE Lapriga, Marketing Edge, Young Cannes and the C4F Marketing awards in Davos. He writes a monthly column on brands and communication in The Guardian. Williams took part initialing massive collaboration art piece Remember To Rise. He gave a speech at the European Conservatives and Reformists Africa Summit on Wednesday, 9 January, 2019 at the European Parliament on democracy and good governance.
