Action Blue Sky Campaign


The Action Blue Sky Campaign is an environmental campaign in Hong Kong, organised by the Environmental Protection Department, to clean up the city's air pollution. It was officially launched by Chief Executive Donald Tsang on July 25, 2006. According to a press release of the Hong Kong government, its campaign slogan in Chinese is "全城投入　為藍天打氣", while its campaign slogan in English is "Clean Air for a Cool Hong Kong!" The campaign hopes to win support from the public as well as the business community, including those businesses investing in the Pearl River Delta Region.

Public service announcements

The Action Blue Sky Campaign features two 30-second public service announcements on television and radio. Dr. Sarah Liao, Secretary for the Environment, Transport and Works, appears in the public service announcements, speaking about regional co-operation to fight air pollution, and how each individual can help improve air quality. These public service announcements were first previewed at the launch ceremony of the campaign.

Planned activities

Many activities are planned to push the environmental goals of the Action Blue Sky Campaign, including: