6ixBuzzTV Ltd., doing business as6ixBuzz, is a Canadian media platform and entertainment company. Founded in 2012 by "SB" and "MB" and based in Toronto, Ontario, the company provides entertainment stories, comedy skits and music videos based around hip hop music on its website and Instagram profile, for which it has drawn comparisons to US-based WorldStarHipHop and UK-based SB.TV. With over 300 videos uploaded, 50,000 subscribers and 20 million views, 6ixBuzz is the largest rap-based promotional YouTube channel in Canada.
History
6ixBuzz began as a meme and news profile on Instagram in 2012 as a means of showcasing Toronto's hip hop underground, and has gained over a million followers since. Its founders, "SB" and "MB," attribute the success of their online presence to the "lack of voice" of communities surrounding Canadian hip hop culture. Politician Doug Ford has been noted for his interactions with the company. 6ixBuzz was also involved with working with Ryerson University film student Angelica Milash, producing music videos on behalf the company and their platform. On February 5, 2020, 6ixBuzz was reported to have been causing harm on businesses in Ontario due to its coverage on the Coronavirus outbreak 2020. A Markham based noodle shop named "Wuhan Noodle 1950" stated that they lost nearly two-thirds of their customer base in part due to an Instagram post by 6ixBuzz. The post was eventually removed from the account on April 2. 6ixBuzz was noted by The Varsity as introducing Toronto slang to a global audience in an article published on March 8, 2020.
6ixBuzz Entertainment
6ixBuzz Entertainment is a Canadian record label and a division of 6ixBuzz. Founded in 2018, the label currently releases compilation albums featuring Canadian hip hop artists, most of them based in Toronto. 6ixUpsideDown was released on October 19, 2018 and featured Pressa, Yung Tory, Big Lean, and Safe amongst other Toronto artists. It peaked at number 87 on the Billboard Canadian Hot 100 on November 3, 2018 and remained on the charts for 1 week. It contained production from artists exclusively from Toronto too, including the likes of Jmak, Jonah Zed, Pro Logic and more. Its second compilation, NorthernSound, was released on December 13, 2019 and including vocal appearances from NorthSideBenji, Puffy L'z, Prime Boys, Pvrx, Archee & French, and more. The record featured the last work of Bvlly and Why-S before their deaths on December 24, 2019. Jmak was listed as the executive producer of the album, contributing to the production for the majority of the album. In April 2020, the label announced a joint-venture record deal with Warner Music Canada, coinciding with the release of the single VV's featuring Killy and Houdini.
