4 Your Eyez Only


4 Your Eyez Only is the fourth studio album by American rapper J. Cole. It was released on December 9, 2016, by Dreamville Records, Roc Nation and Interscope Records. The album was Cole's first release with Interscope—his previous albums were released by Columbia Records. 4 Your Eyez Only was released exactly two years after Cole's previous studio album, 2014 Forest Hills Drive.
Most of these recordings took place from 2015 to 2016, while the production on the album was primarily handled by Cole himself, alongside several other record producers such as Vinylz, Boi-1da, Cardiak, Ron Gilmore, Frank Dukes, Chargaux and Elite, among others. The album explores a variety of topics concerning the African American community including mass incarceration, racial discrimination, gang violence and depression. The album also touches on other topics such as love and fatherhood.
The album was supported by two singles: "Deja Vu," and "Neighbors". All 10 songs from 4 Your Eyez Only debuted in the top 40 of the US Billboard Hot 100. Cole achieved twelve simultaneous Hot 100 entries in a single week. Promoting the release, Cole released a one-hour documentary on April 15, 2017 on HBO, featuring music from the album. In June 2017, Cole embarked on the 4 Your Eyez Only World Tour, to promote the album.
4 Your Eyez Only debuted at number one on the US Billboard 200, selling 363,000 copies in its first week, earning Cole his fourth consecutive number-one album in the country. It had the third-largest weekly sales for an album in 2016. The album also debuted at number one on Billboards Canadian Albums Chart. The reception for 4 Your Eyez Only was generally positive; many critics praised Cole's songwriting and called it his most mature album to date. It appeared on several music publications' year-end lists. On January 12, 2017, 4 Your Eyez Only was certified Gold by the Recording Industry Association of America, and was certified Platinum on April 7, 2017.

Background

On July 29, 2016, released his ninth album, Major Key includes the fifth track of which—titled "Jermaine's Interlude"—features Cole. During his feature on that track, Cole declares, "Said all I could say, now I play with thoughts of retirement"—a line that had fans of Cole's wondering about the future of his music career. In October 2016, while performing at a live concert, Cole said that it would be his "last show for a very long time." However, on December 1, with no announcement from Cole himself, a pre-order for his fourth studio album, titled 4 Your Eyez Only was made available on iTunes Store, with a release date for December 9, 2016. Dreamville Records revealed 4 Your Eyez Only official track listing on December 6 through their Twitter account. According to a Twitter rep, there were 2.7 million tweets mentioning J. Cole or 4 Your Eyez Only between December 7 to December 19, 2016. In January 2017, in an interview with The Huffington Post, Cole's manager and Dreamville president, Ibrahim Hamad revealed not even the label knew they would be releasing 4 Your Eyez Only until very late. By the time it actually came out only seven people had heard the album in its entirety.

Album artwork

The photo that forms the basis of the cover art was shot by , who is a photographer and a fan of Cole's. The photo was shot in an Atlanta neighborhood in September 2016. Thompson explained on :
The cover art was revealed when the album was made available for pre-order on iTunes. XXL named it one of the best cover arts of 2016.

Recording and production

The majority of the album was recorded at a home and recording studio in North Carolina that Cole nicknamed the Sheltuh. Some sessions also took place at Electric Lady Studios in New York City, over the summer of 2016. On March 18, 2016, an incident occurred at the Sheltuh that inspired the making of the track, "Neighbors", Dreamville in-house producer, Elite explained the situation in an interview with Complex, saying:
of the album.
According to Elite the title track "4 Your Eyez Only" started the entire concept of the album, he said:

The track "Ville Mentality" features a spoken interlude performed by a young girl. The girl was recorded by Cole while visiting and speaking with kids at an elementary school in his hometown, Fayetteville, North Carolina. The foundation for the track "For Whom the Bell Tolls" was produced by New York University student Elijah Scarlett, Dreamville president Ibrahim Hamad discovered the beat on SoundCloud in January 2016 and reached out to Scarlett. Cole provided co-production, Nico Segal, Anthony Ware, and Theo Croker added horns, while duo Chargaux added strings. 4 Your Eyez Only is Scarlett's first major production credit, having previously only collaborating with friends. Producer Cardiak with help from Frank Dukes created the beat for the track "Immortal" with Cole in mind shortly after the release of Cole's previous album, 2014 Forest Hills Drive. In an interview with XXL magazine Cardiak said, "You know I was just always working on stuff for J. Cole. I had a idea of like the type of tracks he wanted, the sound and all that. I was just crafting a couple tracks. Shortly after 2014 Forest Hills Drive came out, I sent that beat over and he liked it and he told me to put it to the side and here we are today." Classical string duo Chargaux are credited on seven of the album's ten tracks, and were on many of the songs that got cut.
They previously collaborated with Cole on the track "St. Tropez" from 2014 Forest Hills Drive. They provided string arrangements, background vocals and addition production on 4 Your Eyez Only.
Similar to his previous album, 4 Your Eyez Only contains no features, other than Dreamville signee Ari Lennox who provided additional vocals on the track "Change". Ibrahim Hamad spoke on it saying: "Cole's never gonna force anything. He's not the guy that's out, hanging out with rappers or in the studio with rappers all day. He's really in the studio with his team and making music with his producers and his artists. He's done songs with other people involved but it might not make the album. Ari voice made the album on "Change" because she came in, added something to it and it worked. If it doesn't work, Cole's not gonna put it on there because it's a name. He's never gonna put it on there just to say he got a feature." He continued saying, "He also didn't go into it like, "I'm gonna have no features on this album." He didn't go into Forest Hills Drive initially saying he was gonna have no features. That's just how it ended up. At the end of the day, the most important thing to him and to all of us is how do we get this point that we're trying to get through and how do we make the best version of a song?".

Lyrics and themes

Lyrically, the album follows the story of a young man, as he goes from selling crack, to falling in love and starting a family. In the final track, it is revealed that he has died, and almost the entire album is a tape he created for his daughter to listen to after he's gone. Upon release of 4 Your Eyez Only, many fans came up with theories about the meaning behind the album. Genius reached out to a source close to Dreamville, who confirmed that the storyline is about a real friend of Cole's, and that he changed the name to James for the sake of privacy. Casey Miller from the Daily Emerald described the album as "a track-by-track journey of a black man's experience of growing up in our nation, from encountering ghetto violence at a young age, suffering inescapable racial prejudices in real life and in the media and dealing with death and mortality. He also discusses falling in love and having a child, which provides a source of levity for the album because after all, not everything in life is tragic."
In an interview with Jon Caramanica for The New York Times in April 2017, Cole revealed that the album is told mostly through a character that's a composite of two men he grew up with in Fayetteville, Cole said:

Release and promotion

On December 2, 2016, Cole released a 40-minute documentary, titled Eyez via Tidal. The film features behind-the-scenes footage of Cole working with collaborators on the album, and was directed by Scott Lazer. The documentary also includes two music videos for the tracks "False Prophets" and "Everybody Dies". Both tracks were initially included on the album, however, both songs were omitted due to them not fitting the album's concept. The documentary was uploaded on Dreamville's YouTube channel on December 5, 2016.
in Toronto as part of the 4 Your Eyez Only World Tour.
To further promote the album, Cole announced 4 Your Eyez Only World Tour on February 21, 2017. The tour included 62 dates across North America, Europe and Australia. The first 13 dates took place in smaller, intimate venues, while the next set of dates took place in arenas. The tour began June 1, 2017 in Columbia, South Carolina and concluded December 9, in Perth, Australia. A limited edition 4 Your Eyez Only collectors set was made available for pre-order on February 22, 2017 via Dreamville's website, with a shipping and release date of April 28, 2017. The bundle included 4 Your Eyez Only on vinyl, cassette and CD, or you could purchase each individually, the set also included limited artwork and 4 Your Eyez Only tour pre-sale access. Dreamville artists J.I.D, Ari Lennox and Lute served as opening acts on the first leg of the tour. Singer Anderson Paak and rapper Bas served as opening acts on the second leg of the tour, along with J.I.D and Ari Lennox. EarthGang joined J.I.D and Ari Lennox as opening acts on the European leg. The tour grossed $40 million. On September 2, 2017, Cole performed his entire 4 Your Eyez Only Tour setlist at the Budweiser Made in America Festival in Philadelphia.

On March 24, 2017 HBO announced a second documentary with Cole tiled, ', the first being ' in 2016, the documentary aired April 15, 2017 on HBO and HBO Now. Incorporating music from 4 Your Eyez Only, Cole captured stories of residents in Baton Rouge, Louisiana, Atlanta, Georgia, Ferguson, Missouri, his father's hometown, Jonesboro, Arkansas and his hometown, Fayetteville, North Carolina. Entertainment Weekly reported, "The documentary promises to illustrate how their struggles over viable housing, voting laws for felons, integration, and more mirror the frustrations felt across the nation." The documentary included security camera footage of a SWAT raid that took place on March 18, 2016 at Cole's North Carolina home studio, which served as inspiration for the track "Neighbors". Cole also previewed new music in the documentary. The film was directed by Cole and Scott Lazer. The documentary was exclusively screened at the Troxy in London on April 19, 2017. On May 1, 2017 the film was uploaded on Dreamville's YouTube channel. Writing for Billboard, J'na Jefferson praised the film saying it "brings black perseverance to the forefront".

On March 24, 2017 HBO announced a second documentary with Cole tiled, ', the first being ' in 2016, the documentary aired April 15, 2017 on HBO and HBO Now. Cole spoke about the documentary with The New York Times saying:

Singles

On January 10, 2017, "Deja Vu" was serviced to American mainstream urban radio, as the album's first single. The single debuted at number 7 on the US Billboard Hot 100, becoming Cole's first top 10 song. The single also debuted at number 4 on the US Hot R&B/Hip-Hop Songs. The track was produced by Vinylz and Boi-1da, with additional production from Cole, Ron Gilmore and Velous and samples "Swing My Way" by K. P. & Envyi.
"Neighbors" was serviced to rhythmic radio on April 25, 2017 as the album's second single. "Neighbors" debuted at number 13 on the US Billboard Hot 100 and number 8 on the US Hot R&B/Hip-Hop Songs chart. The song was produced by Cole, and during his 4 Your Eyez Only World Tour, Cole revealed the beat for "Neighbors" is the instrumental from his 2013 single, "Forbidden Fruit" played in reverse, with a tempo switch and snare removal. On May 1, 2017, the music video for "Neighbors" was uploaded on Cole's Vevo channel.

Other songs

On December 5, "False Prophets" and "Everybody Dies" were released as singles to iTunes and all streaming services. Both tracks charted on the US Billboard Hot 100, "False Prophets" peaked at number 54, while "Everybody Dies" peaked at number 57. The beat for "False Prophets" was composed by producer Freddie Joachim. The instrumental, titled "Waves" was used by multiple artists, most notably, fellow rapper Joey Badass, who used it for his track, "Waves", off his debut mixtape, 1999. Joey Badass said that Cole played him the track months before its release. XXL and Capital XTRA named "False Prophets" one of the best hip hop songs of 2016. XXL also named "Everybody Dies" one of the best diss tracks of 2016, while also naming it one of the best verses of 2016. 2DOPEBOYZ listed "Everybody Dies" among the best verses of 2016. On January 16, 2017, Cole released a track titled, "High for Hours", the song was produced by Elite and Cam O'bi. It was recorded in summer 2015 while on the Forest Hills Drive Tour, and was considered for 4 Your Eyez Only but was omitted due to it not fitting the narrative.
Music videos for the tracks "For Whom the Bell Tolls", "Immortal", "Ville Mentality", "Change", "She's Mine Pt. 2" and "4 Your Eyez Only" were included in the J. Cole: 4 Your Eyez Only HBO documentary. Cole never officially released the videos separately from the documentary, but all were eventually uploaded to YouTube by accounts not associated with Cole.

Critical reception

Upon its release, 4 Your Eyez Only received generally positive reviews by music critics. At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream publications, the album received an average score of 75, based on 14 reviews. Rob Boffard of Exclaim! praised J. Cole's songwriting stating, "Cole has always been one of the most slept-on songwriters in hip-hop, and on this record, he's better than he's ever been." Writing for The Guardian, Sheldon Pearce said, "there is still significant room for growth, but he has finally found his voice. It's only when he questioned his motivations that he discovered what was truly valuable: peace of mind." Jon Caramanica of The New York Times praised 4 Your Eyez Only, describing it as "spartan but sumptuous, emotionally acute but plain-spoken." He said, "there's an extraordinary sense of calm pervading this album, one of the year's most finely drawn." Jesse Fairfax from HipHopDX wrote that, "Cole deserves consideration for tugging at the heartstrings of listeners with raw human emotion but still leaves open the door to reach a musical zenith. Chris Robbins wrote a positive review for XXL saying, 4 Your Eyez Only "is a solid, short listen that relies on J. Cole's strength and comfort zone, perhaps a little too much at times, but the underlying concepts continue to add a layer of depth to his artistry."
Pitchfork writer Paul A. Thompson gave the album a 6.7 out of 10 stating, "on J. Cole's fourth album, he wrestles with the fragility of life and the importance of family ties, he also sands down some of his worst impulses." Kahron Spearman from The Daily Dot wrote that "though love and hope are sufficient motifs, Cole still suffers from lack of specificity. No particular track punches through. Per Cole's usual, no new ground has been discovered—but in the right space, 4 Your Eyez Only pierces hearts. J. Cole made another wildly popular, OK rap album—and for now, that's fine." Writing for New York , Craig Jenkins declared it Cole's "best and most mature album." In a positive review from The Advocate, Josh Jackson stated, "it may not have the force of 2014 Forest Hills Drive, but this is a highly personal set, confirming Cole's status as one of the best young rappers out there. Writing for The Hoya, Pranav Marupudi called the album Cole's "most mature yet, demonstrating, once again, that he may be one of the most talented rappers in the game."
4 Your Eyez Only received an editor rating of 83% on HotNewHipHop, they praised the album saying, it "overcomes an ambitious concept and a couple of awkward moments to stand as J. Cole's best album." Dominic Griffin writing for Spectrum Culture, gave the album 3 out of 5 stars, he stated: "J. Cole isn't as restlessly inventive or innovative as Kendrick Lamar. He's also not as charismatic or solipsistic as Drake. Here he smartly splits the difference between his closest competitors." William Sutton of PopMatters wrote a positive review, deeming the album Cole's "most mature and cohesive record to date", he commented saying: "Whilst 4 Your Eyez Only may not be full of the political rage and rhetoric of Run the Jewels or the figurehead positioning of To Pimp a Butterfly, it presents another perspective, a simpler, more grounded viewpoint. The record is written from the point of view of the very people who the media frequently discuss but rarely talk directly to. In its own way, it makes 4 Your Eyez Only as powerful as any of these other releases that have been held up by critics and fans alike." In an interview with Sporting News in December 2016, NBA player Karl-Anthony Towns praised the album, calling it "dopest album of the year".

Year-end lists

At the end of 2016, 4 Your Eyez Only appeared on a number of critics' lists ranking the year's top albums. HipHopDX listed the album at number 20 on their list of the 20 best rap albums of 2016, they commented saying, "Brandishing polished storytelling abilities, the Villematic undoubtedly forgot a lot of the energy at home at Forest Hills Drive. Nonetheless, the succinct project was ripe for catalog building for one of the game's current elites." The Boombox listed the album at number 14, writer David Winter commented saying, "Cole inhabits different personas throughout 4 Your Eyez Only but it all feels like his voice. When he raps about doing laundry or being harassed by racist neighbors and the police, you know that it's coming from a very real place. It makes for one of the year's most somber—but rewarding—releases. This guy just keeps getting better." Sam Bennett of Contactmusic.com listed 4 Your Eyez Only among his top ten albums of 2016, he praised the album saying: "Cole is one of the most important voices in modern music, and with this latest LP he's crafted another body of work that points to rappers like Cole and Kendrick Lamar, who are making provocative, artistic albums that impact the music scene and spark conversation between people, being real contenders for those revered "Top Five Dead Or Alive" conversations."
XXL named the album one of the best hip hop projects of 2016, they said, "4 Your Eyez Only is a wonderfully well-produced concept album that tells two sides of a coming-of-age story from a young man who lives his life on the streets. Cole follows the same script as his previous album, 2014 Forest Hills Drive, delivering heartfelt, honest lyrics that brings fans closer into his mind." Rolling Stone listed the album at number 35 on their list of the 40 best rap albums of 2016, Timmhotep Aku commented saying: "this album is more than a 10-track eulogy: It's a well-executed meditation on love, loss, fatherhood and being black in America. Good reason to root for the underdog." Rap-Up listed the album at number 18 on their editors' list of the 20 best rap albums of 2016, while it was listed at number 5 by fans on their readers' choice list. The Birmingham News named the album one of their favorites from a Southern musician in 2016, writer Jared Boyd said: "Much sharper and less fluffy than his commercial output to date, 4 Your Eyez Only isn't a landmark record, by any means, but another step in the right direction after Cole's fan favorite 2014 Forest Hill Drive".

Awards

4 Your Eyez Only received nominations for Top Rap Album at the 2017 Billboard Music Awards, and Album of the Year at the 2017 BET Awards. The album was also nominated for Album of the Year at the 2017 BET Hip Hop Awards. 4 Your Eyez Only World Tour was nominated for Top Rap Tour at the 2018 Billboard Music Awards.

Commercial performance

In the United States, 4 Your Eyez Only debuted at number one on the Billboard 200 with 492,000 album-equivalent units, of which 363,000 were pure album sales, becoming Cole's fourth number one album. It had the third-largest weekly sales for an album in 2016, behind Views by Drake and Lemonade by Beyoncé. It was also the second-largest weekly streaming figure for an album in 2016, tallying 118,000 in SEA units behind only Views. 4 Your Eyez Only, Views and The Weeknd's Starboy were the first albums ever to move over 100,000 albums in a week with streaming alone. Cole joined DMX and Drake as one of only three rappers to have their first four studio albums reach number one on the Billboard 200. The album remained in the chart's top five for the next several weeks. On January 12, 2017, 4 Your Eyez Only was certified Gold by the Recording Industry Association of America, and only three months later was certified Platinum on April 7, 2017. As of July 2018, 4 Your Eyez Only has sold 624,575 copies in the United States in traditional album sales. In Canada, the album debuted at number one, selling 31,000 copies.
"Deja Vu" entered the US Billboard Hot 100 at number 7 without being released as a single at the time, becoming Cole's highest charting song. All 10 songs from 4 Your Eyez Only debuted in the top 40 of the Hot 100, after only having four top 40 entries as a solo artist. Cole achieved twelve simultaneous Hot 100 entries in a single week.
4 Your Eyez Only was ranked as the tenth most popular album of 2017 on the Billboard 200.

Controversy

Upon the release of Eyez documentary, "Everybody Dies" and "False Prophets" caused controversy within the hip hop community, as many assumed that "Everybody Dies" contained shots aimed at fellow rappers Lil Uzi Vert and Lil Yachty. During an interview with Los Angeles' radio station Power 106, Lil Yachty responded, saying: "I don't listen to J. Cole I definitely listened to it people said he was talking about me. He said 'Lil.' I'm not little. My name has 'Lil' in it but there's a lot of 'Lil' rappers. either me or Uzi. Honestly, I don't give a fuck." Lil Uzi Vert acknowledged the track, he responded via Twitter on December 2, 2016 by simply tweeting, "Heard some beautiful shit today @JColeNC" People also argued that the first verse on "False Prophets" consisted of direct shots at
rapper Kanye West, due to Cole's referencing to West's altering public perception by the media and fans; as well as Kanye's recent hospitalization. Many also presumed that the second verse was directed at rapper Wale, with Cole saying that despite Wale's fourth album receiving fairly well critical and commercial success, Wale remains misunderstood and slighted by some of his peers. On December 3, Wale released a track, called "Groundhog Day" as a response to "False Prophets", and the pair were spotted together in Raleigh, North Carolina at a North Carolina State University basketball game later that day. Cole spoke on "False Prophets" in an interview with The New York Times, he said:
Upon release of 4 Your Eyez Only, producers Vinylz and Boi-1da accused producer Foreign Teck of stealing their beat, to Cole's track "Deja Vu" and giving it to singer Bryson Tiller for his hit record "Exchange", explaining why the tracks share similarities. Vinylz said Cole's track was recorded before Tiller's, and that he sent Foreign Teck a video of him making the beat to "Deja Vu", and a week later Teck posted a beat on Instagram with the same drums. Vinylz also alleged that Foreign Teck offered him publishing, a tacit admission that he had reverse engineered the beat. Another producer by the name of Gmoney Baby also claimed that he made the beat. In an interview with Billboard, Ibrahim Hamad revealed that "Deja Vu" was originally intended for Cole's previous album, 2014 Forest Hills Drive. He commented on the issue saying:

Track listing

Credits adapted from 4 Your Eyez Only liner notes on Dreamville's official website and BMI's Repertoire.
Notes
  • signifies a co-producer.
  • signifies an additional producer.
  • "For Whom the Bell Tolls", "Immortal", "Deja Vu", and "Ville Mentality" features background vocals by Kaye Foxx.
  • "Change" feature additional vocals by Ari Lennox.
  • "Foldin Clothes" feature talk-box by Irvin Washington, background vocals by Steve Lacy, and additional background vocals by T.S. Desandies and Brittany Carter.
  • "4 Your Eyez Only" feature additional vocals by Chargaux.
Sample credits
  • "Immortal" contains samples of Pianoparts performed by Frank Dukes.
  • "Deja Vu" contains samples of "Swing My Way" written by Javalyn Hill and Michael Johnson and performed by K. P. & Envyi.
  • "Neighbors" contains samples of "Forbidden Fruit" performed by J. Cole featuring Kendrick Lamar which itself samples "Mystic Brew" written and performed by Ronnie Foster.
  • "Change" contains samples of "African Rhythms" written by James Yancey and James Branch Jr. and performed by J Dilla.
  • "4 Your Eyez Only" contains samples of “To the Oasis” written and performed by Yuji Ohno.

    Personnel

Credits adapted from official liner notes.
Vocalists
  • J. Cole – primary artist
  • Kay Foxx – background vocals
  • Ari Lennox – additional vocals
  • Brittany Carter – additional vocals
  • Irvin Washington – talk-box
  • Steve Lacy – background vocals
  • T.S. Desandies – additional vocals
  • Chargaux – additional vocals
Musicians
  • Nate Fox – musical arrangement
  • Peter Cottontale – musical arrangement
  • Nico Segal – horn arrangement
  • Anthony Ware – horns
  • Theo Croker – horns, trumpet arrangement
  • Chargaux – string arrangement
  • Matt McNeal – provided beat
  • Nate Jones – bass
  • Isaac Wriston – bass
  • Deputy – wurlitzer
  • J. Cole – guitar, bass
  • Ron Gilmore – piano, rhodes
  • Steve Lacy – guitar, bass
  • Kyla Moscovich – trumpet
  • David Linaburg – guitar
  • Carlin White – drums
  • Nuno Malo – strings
  • – piano, rhodes, organ
Technical
  • Juro "Mez" Davis – mixing
  • Felton Brown – art direction
  • Anthony "Supreme" Thompson – photography
  • Delphine Diallo – cover design
  • Scott Lazer – visual direction
  • Chris Athens – mastering
  • Beatriz Artola – assistant engineer
  • Gosha Usov – assistant engineer
Managerial
  • Jermaine Cole – executive producer
  • Ibrahim Hamad – executive producer, A&R, management
  • Anthony "Elite" Parrino – co-executive producer
  • Adam Roy Rodney – creative direction, management
  • Dreamville – marketing
  • Roc Nation – marketing
  • Chaka Pilgrim – Roc Nation executive
  • Jay Brown – Roc Nation executive
  • Shawn "Jay-Z" Carter – Roc Nation executive
  • Joie Manda – Interscope executive
  • John Janick – Interscope executive
  • Steve Bermen – Interscope executive
  • Nelly Ortiz – Roc Nation product manager
  • Laura Carter – Interscope product manager
  • Nicole Bilzerian – Interscope marketing
  • Tim Glover for Interscope – A&R coordinator
  • Gary Kelly for Interscope – sales
  • Gretchen Anderson for Interscope – production
  • Damien Granderson – legal
Production
  • Elijah Scarlett – production
  • Cardiak – production
  • Frank Dukes – production
  • Boi-1da – production
  • Velous – production
  • Vinylz – production
  • Ron Gilmore – production, additional production
  • Elite – production, additional production, co–production
  • J. Cole – production, co–production, additional production
  • Chargaux – additional production
  • Deputy – production
  • Steve Lacy – production
  • BLVK – production
  • Childish Major – additional production

    Charts

Weekly charts

Year-end charts

Certifications

Release history