Rubery and managing directorIan Ayre talked up the side's chances of promotion, pointing to the acquisition of the high-profile Steve Bruce as a clear indication of their ambition. More serious investment brought the likes of Clyde Wijnhard, Chris Lucketti, Giorgos Donis, Scott Sellars, Kenny Irons, Ken Monkou and Dean Gorré to the club. The Terriers tore up the Division for the first few months playing attractive attacking football in the 7–1 annihilation of Crystal Palace, plus notable wins over rivals Ipswich Town, recently relegated Premier League side Blackburn Rovers, Manchester City and Nottingham Forest. During October and November, Town won 6 games in a row, a best for 17 years. In early October, the side even scored a famous 1–0 victory over Chelsea at Stamford Bridge in the League Cup and were widely considered to be 'the best Town side in 30 years'. They lost to fellow Premier League side Wimbledon in the next round. By Christmas time, Town were top of the table, but the loss of key defenders Steve Jenkins, Chris Lucketti, Ken Monkou and David May all suffered injuries at the wrong time. At the turn of the year, with the side suffering a blip in form, manager Bruce accepted the BBC's offer to cover previous club Manchester United's involvement in the much-derided FIFA Club World Championship in Brazil. With Town's form suffering, his popularity with the club's supporters plummeted. A run of 2 wins in 13 games didn't help things much either. Also during that run star strikerMarcus Stewart was surprisingly sold to fellow 1st Division side Ipswich Town for a record fee of £2.75million. Less than a month later, he scored Ipswich's winning goal in a 2-1 win between the sides at Portman Road. Town signed Sheffield United's striker Martin Smith. Following that dreadful run Town went on a run of 6 games unbeaten, which saw Town on the verge of a play-off place with 4 games left. After losing 3-0 at home to fellow play-off contenders Bolton Wanderers, they beat relegated Port Vale, meaning Town would get a play-off spot by winning their last 2 games at home to Stockport County and away to Fulham at Craven Cottage, but instead they lost them 2-0 and 3-0 respectively. In the end, if they won either of those last 2 games they would have got a play-off place.
Squad at the end of the season
Results
Division One">Football League First Division">Division One