The ballot measure was an effort of the Oregon Citizens Alliance, a conservative group active in Oregon politics in the 1990s. Supporters of the measure felt that their traditional values were under siege in the face of growing acceptance of homosexuality by society. Opponents stated that the measure was unfairly discriminatory, that it was unconstitutional, and that it demonstrated the homophobia and bigotry of its backers. Republican Senator Mark Hatfield opposed the measure, as did most Oregon newspapers. Opponents outspent the OCA six to one. The OCA would go on to back Measure 13, which would have prevented schools from using materials that were deemed to "legitimize homosexuality", and Measure 19. They also backed another measure numbered 9 in 2000. All these were unsuccessful.
Lingering effects
Although the measure failed, its legacy can still be seen today. The Oregon Citizens Alliance went on to introduce a series of watered-down ballot measures along the same lines as Measure 9. Another response of the OCA was to place laws similar to Measure 9 on local ballots in the parts of Oregon where a majority of voters had supported Measure 9. They succeeded in this effort in Josephine, Douglas, Linn, and Klamath counties, as well as in Canby and Junction City. The state legislature eventually overruled these local measures. On the other hand, opposition to Ballot Measure 9 formed the basis of much of the current gay rights movement in Oregon, including the organization Basic Rights Oregon.
This state shall not recognize any categorical provision such as "sexual orientation," "sexual preference," and similar phrases that include homosexuality, pedophilia, sadism or masochism. Quotas, minority status, affirmative action, or any similar concepts, shall not apply to these forms of conduct, nor shall government promote these behaviors.
State, regional and local governments and their properties and monies shall not be used to promote, encourage, or facilitate homosexuality, pedophilia, sadism or masochism.
State, regional and local governments and their departments, agencies and other entities, including specifically the State Department of Higher Education and the public schools, shall assist in setting a standard for Oregon's youth that recognizes homosexuality, pedophilia, sadism and masochism as abnormal, wrong, unnatural, and perverse and that these behaviors are to be discouraged and avoided.
It shall be considered that it is the intent of the people in enacting this section that if any part thereof is held unconstitutional, the remaining parts shall be held in force.
