1989 MTV Video Music Awards
The 1989 MTV Video Music Awards aired live on September 6, 1989, honoring the best music videos from April 2, 1988, to June 1, 1989. The show was hosted by Arsenio Hall at the Universal Amphitheatre in Los Angeles.
This year four new "genre" categories were added, alongside the International Viewer's Choice awards. Also, the award for Best Concept Video was retired this year, and the eligibility cutoff date was moved two months down from April to June, making this a 14-month eligibility year.
In terms of the awards, Madonna and Paula Abdul were the night's biggest winners with four awards each, while rock group Living Colour was the second biggest winner, taking home three moonmen that night. On the other hand, Michael Jackson was the most nominated artist of 1989, receiving nine nominations for two of his videos: six for "Leave Me Alone" and three for "Smooth Criminal", but only took home one award for Best Special Effects.
The award for Video of the Year, went to Neil Young's controversial video for "This Note's for You", making this the first time since The Cars' win in 1984 that an act takes home the main award without winning any other one. Unlike The Cars, though, Young's video did not have any other nominations that night except for Viewer's Choice, which until 1994 had exactly the same nominees as Video of the Year. The Viewer's Choice award, however, went to another video that also stirred up controversy: Madonna's "Like a Prayer."
The ceremony is notable for comedian Andrew Dice Clay's stand-up routine that included adult versions of Mother Goose nursery rhymes, leading MTV executives to ban him from ever appearing on the network again, and Def Leppard's performance of "Tear It Down" would be the last live appearance of guitarist Steve Clark before his death on Tuesday January 8, 1991.
Nominations
Winners are in bold text.Video of the Year
Neil Young – "This Note's for You"- Fine Young Cannibals – "She Drives Me Crazy"
- Michael Jackson – "Leave Me Alone"
- Madonna – "Like a Prayer"
- Steve Winwood – "Roll with It"
Best Male Video
- Bobby Brown – "Every Little Step"
- Lou Reed – "Dirty Blvd."
- Steve Winwood – "Roll with It"
Best Female Video
- Tracy Chapman – "Fast Car"
- Madonna – "Express Yourself"
- Tanita Tikaram – "Twist in My Sobriety"
- Jody Watley – "Real Love"
Best Group Video
- Fine Young Cannibals – "She Drives Me Crazy"
- Guns N' Roses – "Sweet Child o' Mine"
- Traveling Wilburys – "Handle with Care"
Best New Artist in a Video
- Paula Abdul – "Straight Up"
- Edie Brickell & New Bohemians – "What I Am"
- Neneh Cherry – "Buffalo Stance"
Best Heavy Metal Video
- Aerosmith – "Rag Doll"
- Def Leppard – "Pour Some Sugar on Me"
- Metallica – "One"
Best Rap Video
- Ice-T – "Colors"
- Kool Moe Dee – "How Ya Like Me Now"
- MC Hammer – "Turn This Mutha Out"
- Tone Lōc – "Wild Thing"
Best Dance Video
- Bobby Brown – "Every Little Step"
- Michael Jackson – "Smooth Criminal"
- Jody Watley – "Real Love"
Best Post-Modern Video
- The Cure – "Fascination Street"
- The Escape Club – "Wild, Wild West"
- Love and Rockets – "So Alive"
- Siouxsie and the Banshees – "Peek-a-Boo"
Best Video from a Film
- The Belle Stars – "Iko Iko"
- Ice-T – "Colors"
- Annie Lennox and Al Green – "Put a Little Love in Your Heart"
Breakthrough Video
- Paula Abdul – "Straight Up"
- Elvis Costello – "Veronica"
- The Escape Club – "Wild, Wild West"
- Fine Young Cannibals – "She Drives Me Crazy"
- Michael Jackson – "Leave Me Alone"
- Jody Watley – "Real Love"
Best Stage Performance in a Video
- Bobby Brown – "My Prerogative"
- Def Leppard – "Pour Some Sugar on Me"
- Guns N' Roses – "Paradise City"
Best Direction in a Video
- DJ Jazzy Jeff & The Fresh Prince – "Parents Just Don't Understand"
- Van Halen – "Finish What Ya Started"
- Jody Watley – "Real Love"
- Steve Winwood – "Roll with It"
Best Choreography in a Video
- Bobby Brown – "Every Little Step"
- Michael Jackson – "Smooth Criminal"
- New Kids on the Block – "You Got It "
Best Special Effects in a Video
- Adrian Belew – "Oh Daddy"
- The Escape Club – "Wild, Wild West"
- Prince – "I Wish U Heaven"
Best Art Direction in a Video
- DJ Jazzy Jeff & The Fresh Prince – "Parents Just Don't Understand"
- Debbie Gibson – "Electric Youth"
- INXS – "New Sensation"
- Michael Jackson – "Leave Me Alone"
- Jody Watley – "Real Love"
Best Editing in a Video
- Michael Jackson – "Leave Me Alone"
- Madonna – "Express Yourself"
- Jody Watley – "Real Love"
- Steve Winwood – "Roll with It"
Best Cinematography in a Video
- Michael Jackson – "Smooth Criminal"
- Tanita Tikaram – "Twist in My Sobriety"
- Steve Winwood – "Roll with It"
Viewer's Choice
- Fine Young Cannibals – "She Drives Me Crazy"
- Michael Jackson – "Leave Me Alone"
- Steve Winwood – "Roll with It"
- Neil Young – "This Note's for You"
International Viewer's Choice Awards
[MTV Europe]
Roxette – "The Look"- Front 242 – "Headhunter"
- The Jeremy Days – "Brand New Toy"
- Niagara – "Soleil d'Hiver"
- Rainbirds – "Sea of Time"
- Vaya con Dios – "Don't Cry for Louie"
MTV Internacional
- Emmanuel – "La Última Luna"
- Gipsy Kings – "Djobi Djoba"
- Miguel Mateos–ZAS – "Y, sin Pensar"
- Fito Páez – "Sólo los Chicos"
[MTV Japan]
- Kyosuke Himuro – "Angel"
- Toshinobu Kubota – "Indigo Waltz"
- Unicorn – "Daimeiwaku"
Video Vanguard Award
Performances
- Madonna – "Express Yourself"
- Bobby Brown – "On Our Own"
- Def Leppard – "Tear It Down"
- Tone-Loc – "Wild Thing"
- The Cult – "Fire Woman"
- Paula Abdul – Medley: "Straight Up"/"Cold Hearted"/"Forever Your Girl"
- Jon Bon Jovi and Richie Sambora – "Livin' on a Prayer" )/"Wanted Dead or Alive"
- The Cure – "Just Like Heaven"
- Cher – "If I Could Turn Back Time"
- The Rolling Stones – "Mixed Emotions"
- Axl Rose and Tom Petty and the Heartbreakers – "Free Fallin'"/"Heartbreak Hotel"
Appearances
- Christina Applegate and Alice Cooper – presented Best Group Video
- Mick Jagger – presented the Best Group Video Moonman to Living Colour during their acceptance segment via satellite from Three Rivers Stadium
- Corbin Bernsen and Downtown Julie Brown – presented Best Dance Video
- Kevin Seal – appeared in a couple of pre-commercial segments telling viewers what was 'coming up' on the show
- Richard Lewis – performed a brief stand-up routine and introduced Def Leppard
- Jasmine Guy and "Weird" Al Yankovic – presented Best Video from a Film
- Fab Five Freddy – appeared in a pre-commercial segment telling viewers what was 'coming up' on the show
- Julie Brown – appeared in a series of taped vignettes before some commercial breaks
- Mötley Crüe – presented Best Heavy Metal Video
- Adam Curry – appeared in a couple of pre-commercial segments telling viewers what was 'coming up' on the show
- Jody Watley and Lou Diamond Phillips – presented Best Choreography in a Video and Best Stage Performance in a Video
- Robert Townsend – introduced the International Viewer's Choice Award winners
- VJs Daisy Fuentes, Sayo Morita and Maiken Wexø – announced their respective region's Viewer's Choice winner
- Ray Cokes – briefly introduced international winners Chayanne and Kome Kome Club before a commercial break and told viewers what was 'coming up' on the show
- James Woods – presented Best Direction in a Video
- Ione Skye and Christian Slater – presented Best New Artist in a Video
- Madonna – presented the Video Vanguard Award
- Neneh Cherry and Fab Five Freddy – presented Best Rap Video
- Arsenio Hall – introduced the winners of the professional categories and announced the winners of Breakthrough Video and Best Post-Modern Video
- Daisy Fuentes – appeared in a pre-commercial segment telling viewer's what was 'coming up' on the show
- Andrew Dice Clay – performed a brief stand-up routine and introduced Cher
- Ken Ober and Colin Quinn – presented Viewer's Choice and appeared in segments about Viewer's Choice voting procedures throughout the show
- Julie Brown and Richard Marx – presented Best Male Video and Best Female Video
- Michael Hutchence – presented Video of the Year