Muldoon's government was defeated in a landslide in the July 1984 election and there was widespread desire in the party for a leadership change.. This desire came mainly from the younger and less conservative wing of the party, which saw Robert Muldoon as representing an era that had already passed. Muldoon, however, refused to resign the leadership voluntarily, thereby forcing a direct leadership challenge. Two main candidates emerged for the leadership; Jim McLay, a more socially liberal and free market friendly candidate, and Jim Bolger who occupied the middle ground between Muldoon and McLay projecting himself as a compromise candidate. Bill Birch and George Gair were the other initial candidates, Birch's support ultimately went to Bolger whilst Gair's backers would vote for McLay.
Candidates
Jim McLay
By 1984 McLay had become a senior member of Muldoon's government. He had served as both Attorney General, Minister of Justice and later as Deputy Prime Minister upon the retirement of Duncan MacIntyre. McLay was a distinct contrast to Muldoon, he promoted free market economic policies and possessed a relatively liberal social outlook. Indeed, he had been elected deputy due to his difference to Muldoon and building on this campaigned on winning back support from urban liberals and youth voters. McLay had flirted with the prospect of the party leadership earlier in the year following Muldoon's refusal to act in accordance with the incoming governments wishes which triggered a constitutional crisis. McLay and several other senior cabinet ministers threatened to appeal to the Governor General to dismiss Muldoon in favour of McLay unless Muldoon enacted Labour's request to devalue the New Zealand Dollar. Muldoon backed down and thus had remained leader.
Jim Bolger
Bolger, Minister of Labour under Muldoon, was seen by most as a more traditionalist and pragmatic candidate whilst being far less conservative than Muldoon. He had a traditionalist social views, but was more favourable to liberal economic policy. Bolger had sided with McLay against Muldoon's refusal to act in accordance with the incoming government.
Robert Muldoon
After losing the snap 1984 election Muldoon wished to remain as leader, confident that he could defeat Labour in the 1987 election and thus refused to resign as leader. He argued he should stay on at least until Labour's "honeymoon period" was over and made sure to point out that few of National's remaining MPs had experience in opposition. Indeed, McLay had only served in government and Bolger had been an opposition MP for only one term in 1972-75. However, the mood for change within National's ranks became overbearing and forced a vote, though Muldoon still stood for the leadership, although he later admitted that he too felt he would lose.
Result
The election was conducted through a members ballot by National's parliamentary caucus. The following table gives the ballot results:
Name
Votes
Percentage
Jim McLay
22
62.85%
Jim Bolger
8
22.85%
Robert Muldoon
5
14.28%
Aftermath
Bolger was made deputy leader as a sign of party unity. Muldoon refused to accept any portfolios McLay offered him and became a backbencher. Muldoon was asked by journalists whether he was going to be a thorn in McLay's side, to which he replied "More like a little prick." He refused McLay's offer of a front bench post, instead opting to return to the backbench for the first time in over two decades. However, he continued to openly agitate against McLay, refusing to withdraw into an "elder statesman" role as McLay wanted. The relationship between the two bottomed out when Muldoon criticised the entire party leadership, forcing McLay to demote him to the lowest rank in the National caucus. McLay wished for Muldoon to become an elder statesman to National but Muldoon insisted on having an active role. McLay would lead National in opposition until 1986, when he was deposed by Bolger.