The constituency was created in 1885 and had been won by a Unionist candidate at every election apart from 1906, the year of the Liberal landslide when it was won by a Liberal candidate. The result at the last General Election was
On 29 May, the Eastbourne Liberal Association adopted 30-year-old Harcourt 'Crinks' Johnstone as their candidate to challenge for the seat. He had been MP for Willesden East from 1923 to 1924. He first stood for parliament at Willesden East for the Liberals at the general election of 1922. However the sitting Tory MP, resigned in 1923 causing the 1923 Willesden East by-election. Johnstone was again chosen to contest the seat for the Liberals and won by a majority of 5,176 votes over the Unionist. Johnstone held the seat in the 1923 general election, only to lose it to the Unionist at the 1924 general election.
All three candidates were former MPs seeking a new seat.
Campaign
Polling Day was set for 17 June 1925. From the outset, the Unionists were expected to hold the seat. The main interest would focus on the battle for second place. On the eve of poll, Johnstone received a telegram of support from leading Liberal David Lloyd George. Lloyd George had visited the constituency earlier in the campaign to speak for Johnstone. At the end of the campaign, the Unionist team were predicting a majority of 6,000
Result
Hall managed to hold onto the seat for the Unionists but with a much reduced majority. The Liberals comfortably beat Labour to finish in second place. After a very disappointing 1924 general election, this was the first sign of a Liberal Party revival in the polls.
Aftermath
Hall was replaced as Unionist candidate for the next General Election which the Unionists retained with a new candidate. In fact all the candidates fighting Eastbourne for the first time. The result at the following General Election; Johnstone sought entrance to parliament next at the 1927 Westbury by-election again finishing second. Williams did not stand for parliament again.
